Rebranding and New Domain Effects on Search Traffic
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If we are to change our branding and set up a new domain name to match that branding, we will need to set up redirects for all URLs.
The new website would exactly match the old.
Using HTACCESS we can redirect all URLs fairly easily.
Will this exercise cause use to lose authority?
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If you do a 301 redirect, it should pass on most of the domain's authority (the going estimate is about 90% of the strength).
A 302 is seen by Google as a temporary redirect and so will not pass on any authority, so make sure you use a 301 if you want to pass on the strength.
Source to help you out: http://www.seomoz.org/learn-seo/redirection
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