Can backlinks from advertising cause a traffic drop?

[digital.moretogether.com]

Hi,

I recently noticed that our organic traffic has started to drop and maybe coincidently our adwords traffic has increased. I was asked to investigate the drop. I know that from the google update that unnatural backlinks would be penalized so I thought it might be the backlinks from a site that we advertise on because of the sheer number we have required from them in the last month. Would you think that would be the cause? if not, what could it be? and if it is, how do I go about correcting it as fast as possible?

Any Help with this would be greatly appreciated.

Many Thanks,

Colin

[digital.moretogether.com]

Thanks for the reply. My site is www.atcsolutions.com/ and the site we have an ad with is http://www.lowtax.net/ which is a PR5 site but I'm worried by the ammount of advertising they have added. I went away for christmas and when I came back we had recived 10,000 links from them.

We didn't buy links from them but we do advertise with them and when I was gone another guy I work with arranged it with them and I didn't relise we were getting follow links untill I returned.

Say it is them. What should I do? ask for the link to be changed to a no follow and hope that sorts it? take down all links and ads? Im just not sure but if it is them I need to act fast.

[MotoringSEO]

Yes the advertising links may harm your site, it depends on a number of factors but if it looks like you have purchased a link in order to affect your rankings then you may be punished for that.

However there are also a number of other factors that can affect your rankings and it could be one or a combination of these.

With out seeing the site and knowing te quality of the back link profile and content it is hart to say.