Purchase of domain name from a different industry.

[Townpages]

Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.

The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2

I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.

Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?

Really haven't come across this before, does anyone have any ideas?

Thanks for your time,

Steve

[ske11]

If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google

[Townpages]

Thanks massively for your reply Sean,

So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.

Any that don't remove, should I use the disavow tool or just leave them.

The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.

I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.

I've optimised many existing websites and new domains, just not changed a website's keyword focus before.

Kind Regards,

Nick

[ske11]

If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.

If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.

I hope this helps

Sean