Purchase of domain name from a different industry.
-
Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.
The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2
I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.
Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?
Really haven't come across this before, does anyone have any ideas?
Thanks for your time,
Steve
-
If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google
-
Thanks massively for your reply Sean,
So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.
Any that don't remove, should I use the disavow tool or just leave them.
The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.
I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.
I've optimised many existing websites and new domains, just not changed a website's keyword focus before.
Kind Regards,
Nick
-
If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.
If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Redirecting a Few URLs to a New Domain
We are in the process of buying the blog section of a site. Let's say Site A is buying Site B. We have taken the content from Site B and replicated it on Site A, along with the exact url besides the TLD. We then issued 301 redirects from Site B to Site A and initiated a crawl on those original Site B urls so Google would understand they are now redirecting to Site A. The new urls for Site A, with the same content are now showing up in Google's index if we do a site:SiteA.com search on the big G. Anyone have any experience with this as to how long before Site A urls should replace Site B urls in the search results? I undestand there may be a ranking difference and CTR difference based on domain bias, etc... I'm just asking if everything goes as planned and there isn't a huge issue, does the process take weeks or months?
Intermediate & Advanced SEO | | seoaustin0 -
Changing business name from keyword to brand name, what are the effects on SEO?
I think it's best to give you an example to illustrate what I'm asking here. Current Brand Name: Keyword Driven Brand Name (keyworddrivenbrandname.com) New brand Name: KDBN (kdbn.com) What will the effects of this change be. I'm slightly worried that we have lots of links with the anchor text "Keyword Driven Brand Name" and we rank very well for terms like "Keyword Driven" and "Brand Name". I guess what I'm asking is, do we need to go and change all those anchors to KDBN and will this upset our search rankings. Or do we leave the existing anchors? But will Google see this as over-optimised anchor text and penalise our website? Decisions decisions! Also, should we leave the old brand name in our title tags, at least for the transitional period, i.e. KDBN | Targeted Keyword | Keyword Driven Brand Name Any help with this would be really appreciated, Many thanks
Intermediate & Advanced SEO | | Townpages0 -
Root Domain v Subdomain
Hi, Just doing some analysis on a domain, and the (external) linking root domains show as:
Intermediate & Advanced SEO | | bjs2010
21 to Root Domain
4 to Subdomain The site is hosted under the www. subdomain version and there is no 301 from domain to www.domain Should the site be: Hosted on the root domain instead of subdomain 301 all incoming requests on domain to point to www.domain (subdomain) Any comments and experience on this type of situation appreciated!0 -
Subdomain and root domain
Hey Everyone, our page has multiple domains and I'm wondering how it affects search rankings today. I saw some stuff from almost a year ago, but I'm not sure if something has changed. We currently have our root domain "www.xyz.com" and started moving some pages over to a different sub-domain "web.xyz.com" because of usability and ease of adjusting content. How much will this affect our seo? Thanks!
Intermediate & Advanced SEO | | josh1230 -
Multiple Domain Names Point To One Site
I spoke with a potential client yesterday and for legitimate reasons they have multiple domain names, all very closely related in name to each other pointing to one site. His main site. So for example this is how things look, mainsiteva.com, mainsitedc.com, mainsitepa.com, mainsiteca.com, mainsitega.com, mainsitela.com ALL forward to mainsite.com This is being done because they used to have different sites for different geographies. Will google look at this as some form of manipulation?
Intermediate & Advanced SEO | | WebbyNabler1 -
Where do I redirect a domain to strengthen another domain?
I've got a UK domain that I need to redirect to a US domain. Should I point it to the root domain or a landing page off the root and what it the benefit to doing one over the other?
Intermediate & Advanced SEO | | JCorp0 -
New domain name for existing site
Hi all, Our business has aquired a new domain name because there are several organisations closely related to ours that use similar domain names to target a niche group of users. We would like to use this new domain name to link to an existing website with content targeted at this user group as we feel that they will be more comfortable getting to the content via this new URL. After a useful search in these forums the majority of SEOMOZ gurus suggest that the new URL should be redirected to our current site using a 301 and we are happy to do this. However do we have to link the URL to our homepage or is it acceptable to link to a subfolder within the domain and then targeting content on this page to the user niche? Thanks for any input. Kind regards. Edit 11:38 The old url is oldcommunity.charity.com (we know having a subdomain is bad) this is where we manage all community engagement. The new url is www.newparticularcommunity.com and we would redirect this to oldcommunity.charity.com. The reason we have bought www.oldparticularcommunity.com is because the url is used by other charities for community engagement and is recognised by the community we are targeting. We are redirecting to our old site because we do not want to engage with them on this new url as our old site oldcommunity.charity.com already does this and can cater for the new community and perhaps they haven't realised that we can.
Intermediate & Advanced SEO | | tgraham0