Purchase of domain name from a different industry.
-
Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.
The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2
I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.
Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?
Really haven't come across this before, does anyone have any ideas?
Thanks for your time,
Steve
-
If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google
-
Thanks massively for your reply Sean,
So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.
Any that don't remove, should I use the disavow tool or just leave them.
The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.
I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.
I've optimised many existing websites and new domains, just not changed a website's keyword focus before.
Kind Regards,
Nick
-
If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.
If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
Hundreds of Subdomains under a powerful domain
Hello, I own a domain FeedsPortal - com As you can see from the link profile, it has some fantastic referring domains and links. Because of this, it has a DA of 86, with a good CF/TF. The problem is that nearly all of these powerful links are for the sub domains under the main domain. For example, it has a link on this page on MSN... https://www.msn.com/en-us/news/offbeat/finland-home-of-the-dollar103000-speeding-ticket/ar-AA9GA9i?ocid=ansAtlantic11 On this MSN article, it has a link to http://feedproxy.google.com/~r/TheAtlantic/~3/PK4bw0Tkkps/story01.htm (a link under Google.com), which then forwards to my domain under a sub domain http://theatlantic.feedsportal.com/c/34375/f/..... I have many hundreds of sub domains like this. I have a feeling redirecting all non-existent sub domains to the homepage would be a bad idea for SEO. Does anyone else see of a way to do this without harming my SEO? I suppose the only way to do it properly would be to write articles about each subdomain. For example, http://theatlantic.feedsportal.com, write an article about The Atlantic, then forward all traffic meant for theatlantic.feedsportal.com to feedsportal.com/10-reasons-why-the-atlantic-is-great/ Does anyone else have an idea of how to at least get a list of the non-existant sub domains that have links so I can maybe create articles for each sub domain? Or is there a simpler way to do this. Thanks!
Intermediate & Advanced SEO | | thinkingdif0 -
Have You 301 Redirected Domain A to Domain B ?
I only have two questions.... Approximately when did you do it (year is close enough)? Did the rankings of Domain B go up? Any other information that you care to share will be appreciated. Thank you!
Intermediate & Advanced SEO | | EGOL0 -
Targeting different countries with domain name
Hi currently have a eCommerce store .com.au targeting Australia. We want to start targeting the US market with the same products. I guess what would be the top choice in this case since our domain is location-specific to Australia and not a generic top-level domain (gTLD)? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Move a blog from a domain to a new domain in the same hosting server
I have the need to find the best solution to move my viverezen.org blog on new domain naturazen.org because somebody stolen my brand. Now I registererd brand NaturaZen and I am going to use this website as main and have the old viverezen just to point in the new website I dont want lose autority and more important I dont want lose the 500 visits I have everyday. Both domain are under same hosting company What is best SEO solution you can give me to help? I thought to point the hosting on new domain naturazen and put all link with redirect 301 on viverezen but probably I am wrong stuck_out_tongue thanks for your help
Intermediate & Advanced SEO | | VivereZen0 -
Link with keyword or name of the company
hi sorry I am getting links from a prominent site. I would love to know what are your though. use the name of the company as the anchor text or the Keword? does the new world of SEO like keyword anchor or not?
Intermediate & Advanced SEO | | ciznerguy0 -
Should I 301 a penalized domain to another domains subfolder?
I have a niche domain seems to have been hit by Penguin. It had very good rankings before the update, and I think at least a good part of the penalty might be due to overoptimized anchor text. So here is the question; If I decide to take this site down, should I 301 the entire domain to a relevant sub-folder of another site? i.e comtemporaryfurniture.com to domain.com/category/modern-furniture.html Will the penalty get passed onto the new domain? If the penalty is partly due to anchor text, then pointing it to another site's subfolder would mean the tartget URL has more varied anchor text and could boost rankings.
Intermediate & Advanced SEO | | inhouseseo0 -
Could Sub domains damage our SEO?
Hi there, We're currently looking into integrating a new internal search function to our site which will involve housing the search results on a sub domain of our site. We have no intention of these search result pages becoming landing pages for organic traffic but would the inclusion of a sub domain affect the optimization of the main domain? i.e. could it effect our authority? Nige
Intermediate & Advanced SEO | | NigelJ0