Competitors traffic

[richm01]

How can i find the top keywords generating traffic, Both paid and organic,  for my competitors? Are there specific tools out there I can use if I dont have access to their Google Analytics account?

[barnesdorf]

SEMRush shows wrong organic traffic data when i go for my website it shows 20% of my actual google organic traffic

[KeriMorgret]

Hi Rich,

Did these answers help you, or are you still looking for some more insight?

[eatyourveggies]

I love SEMRush for this. Give it a keyword and it'll show you the top organic and paid listings. Give it a URL and it'll give you organic and paid keywords for that URL.

SEMRush (and all tools) can only give an estimate as to the amount of traffic. These tools base these calculations by looking at the position of the competitor in the SERP, the search volume per month of that keyword, and the likelihood of someone clicking on that result.

If you know that x% of people click on the top organic result and you know how many people are searching per month for that keyword, then you can get a pretty good idea of what the traffic is going to be like for that URL.

As for which keywords are converting... you'll need Google Adwords / Analytics for that. You could ask your competitors for access which would be funny, but obviously refused!

But keep in mind, if you trying to find the "top" keywords, tools like SEMRush only report the keywords that are in use / working for a given competitor. It doesn't mean there aren't other keywords you should look into - keywords that your competitors aren't ranking for at all. In fact, that's the goal... find the keywords your competitors don't know about (and therefore tools like SEMRush don't know about).

Adam

[TimNealon]

Google Keywords Tools can give you an idea for what keywords are driving traffic.

As far as your competitors, check out Spyfu.

These are fairly 'basic' and easy to use. There are more advanced/expensive routes, but I am sure these would give you a good start/good results.