Is it worth switching from underscores to hyphens in the URL?
-
I work for a website that recently did a redesign, and switched from hyphens to underscores. We have seen some drop in traffic, although that may be attributed to the migration.
I have read that while Google prefers hyphens, the underscore problem is not as much of an issue as it used to be.
Is it worth 301'ing the page to a version of itself with hyphens instead of underscores in the URL?
-
Darren is absolutely right. However, it seems unclear as to whether or not you set up 301-redirects from your old URLs to your new URLs. If you did, then the drop should only be temporary as Google figures out where the new URLs are and the old authority is passed to the new pages (or at least most of it). If you didn't do any 301-redirects, and you still have access to a spreadsheet or sitemap of your old URLs I'd encourage you to set up 301 redirects as soon as possible. Otherwise, it will indeed be like starting completely over with a new site, regardless of hyphens or underscores.
-
The drop in traffic isn't because Google prefers hyphens, it's because all your page URLs changed. You had a bunch of web pages that Google knew about, were in its index, and now they're gone. You now have a bunch of new pages that have to start building trust and authority from scratch.
I'd change them back to dashes, then set up 301 redirects for all the underscore versions.
-
Sorry, let me clarify. By used to I mean before the domain was migrated over. So it was hyphens on the old site, but was changed to underscores on the new site.
-
Hyphens vs underscores doesn't make a difference any more. If you're purely thinking of making the change for SEO purposes, I wouldn't do it. I agree that the drop in traffic you are seeing has more to do with replatforming and rewriting all of your URLs. This is pretty normal. Hope that helps!
-
You said it used to be hyphens and then was changed to underscores. if this was done recently then change it back and don't bother 301'ing unless you got a decent amount of links in that time period. i am assuming you 301'd the hyphens to the underscores, if so you need to undo that was well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Status Codes - Deleted URLs
Hi I have a dev team 'cleaning' their database and from what I can tell deleting old URL's - which they say are not in use. I don't have much visibility on how our URLs are managed in the back end of the site, but my concern is these URLs should never be deleted, they should have a 301, 404 or 410. This includes product pages no longer available and category pages - my concern is losing authority. Am I worrying over nothing or is this a big issue?
Intermediate & Advanced SEO | | BeckyKey0 -
Attack of the dummy urls -- what to do?
It occurs to me that a malicious program could set up thousands of links to dummy pages on a website: www.mysite.com/dynamicpage/dummy123 www.mysite.com/dynamicpage/dummy456 etc.. How is this normally handled? Does a developer have to look at all the parameters to see if they are valid and if not, automatically create a 301 redirect or 404 not found? This requires a table lookup of acceptable url parameters for all new visitors. I was thinking that bad url names would be rare so it would be ok to just stop the program with a message, until I realized someone could intentionally set up links to non existent pages on a site.
Intermediate & Advanced SEO | | friendoffood1 -
Ecommerce Link Juice and Canonical URLs
Hello all. I am optimising an E-Commerce site and I have a questions about Products in several categories & Canonical URL's. Using Magento Platform. site.com/category1/product1/ ( link from category is site.com/product1/ )
Intermediate & Advanced SEO | | s_EOgi_Bear
site.com/category2/product1/ ( link from category is site.com/product1/ )
site.com/category2/subcategory1/product1 ( link from category is the same , as is the canonical URL )
site.com/product1/ ( this is where other categories link to ) Canonical links for all the above is site.com/category2/subcategory1/product1 which takes care of duplicate content correctly. I just wonder if we would get more link juice if ALL the links from all categories went to site.com/category2/subcategory1/product1 ( instead of some going to site.com/product1/ ) Thanks in advance 🙂0 -
Ecommerce SEO URL Structure Questions
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories. Clothing Shoes Accessories Beauty Sub categories for clothing would be: Dresses Pants jeans Tops Products would be: Kelly Maxi dresses What is the best SEO Structure for this? Main categories obviously: www.example.com/clothing Sub Categories:
Intermediate & Advanced SEO | | WayneRooney
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type) Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ? Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here. New to Ecommerce SEO so i need some guidance! |0 -
Two homepage urls
We have two different homepages for our website. One is designed for daytime users (i.e. businesses), whereas the second night version is designed with home consumers in mind. Is this hurting our SEO by having two homepage urls, instead of just building a strong presence around one? We have set up canonical meta on each one: On the night version: domain.com/indexnight.html we have a On the day version: domain.com/index.html we have a It seems to me that we should just choose one of them and set up a permanent 301 redirect from one to the other. Any assistance would be greatly appreciated, thank you!
Intermediate & Advanced SEO | | JessieT0 -
Crazy long weird URLs... help
I have a HTML website, mysite1.com, and I placed a link on the home page to another one of my sites, mysite2.com Today I checked the links to mysite2.com in Majestic and noticed 24 links coming from the mysite1.com instead of just one link. The URLs from mysite1.com that are showing in Majestic are like this mysite1.com/?epl=4donafvFK3fMXxZXMWQRQLodmPchoXCK5C7-kbBv_agkwlkJrZAoaSDVUlhqFmUqt0f8c2Q6jF6GO6DNMnbidqRsikriF-IEBEt5okmICLEB0FxP36GrsxoPGQ3SGBo1PVR7itDUA4CYmjypn5gi mysite1.com,was inherited from a friend and I believe that it was originally built in Frontpage. Can you tell me how I can get rid of these multiple links as I only want 1 showing from the home page Thanks in advance
Intermediate & Advanced SEO | | JohnPeters0 -
Lots of incorrect urls indexed - Googlebot found an extremely high number of URLs on your site
Hi, Any assistance would be greatly appreciated. Basically, our rankings and traffic etc have been dropping massively recently google sent us a message stating " Googlebot found an extremely high number of URLs on your site". This first highligted us to the problem that for some reason our eCommerce site has recently generated loads (potentially thousands) of rubbish urls hencing giving us duplication everywhere which google is obviously penalizing us with in the terms of rankings dropping etc etc. Our developer is trying to find the route cause of this but my concern is, How do we get rid of all these bogus urls ?. If we use GWT to remove urls it's going to take years. We have just amended our Robot txt file to exclude them going forward but they have already been indexed so I need to know do we put a redirect 301 on them and also a HTTP Code 404 to tell google they don't exist ? Do we also put a No Index on the pages or what . what is the best solution .? A couple of example of our problems are here : In Google type - site:bestathire.co.uk inurl:"br" You will see 107 results. This is one of many lot we need to get rid of. Also - site:bestathire.co.uk intitle:"All items from this hire company" Shows 25,300 indexed pages we need to get rid of Another thing to help tidy this mess up going forward is to improve on our pagination work. Our Site uses Rel=Next and Rel=Prev but no concanical. As a belt and braces approach, should we also put concanical tags on our category pages whereby there are more than 1 page. I was thinking of doing it on the Page 1 of our most important pages or the View all or both ?. Whats' the general consenus ? Any advice on both points greatly appreciated? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
Canonical URL Tag Usage
Hi there, I have a .co.uk website and a .ie website, which have the exact same content on both, should I put a canonical tag on both websites, on every page? Kind Regards
Intermediate & Advanced SEO | | Paul780