URL Structure for "Find A Professional" Page

[zDucketz]

I've read all the URL structure posts out there, but I'm really undecided and would love a second opinion.

Currently, this is how the developer has our professionals directory working:

1. You search by inputting your Zip Code and selecting a category (such as Pool Companies) and we return all professionals within a X-mile radius of that ZIP.

This is how the URL's are structured...

1. Main Page:

/our-professionals

2. The URL looks like this after a search for "Deck Builders" in ZIP 19033:

/our-professionals?zipcode=19033&HidSuppliers=&HiddenSpaces=&HidServices=&HidServices_all=[16]%2C&HidMetroareas=&srchbox=

3. When I click one of the businesses, URL looks like this:

viewprofile.php?id=409

---

I know how to go about doing this, but I'm undecided on the best structure for the URL's.

Maybe for results pages do this:

find-professionals/deck-builders/philadelphia-pa-19033

And for individual pro's profiles do this:

/deck-builders/philadelphia-pa-19033/Billys-Deck-Service

Any input on how to best structure this so that we can have a good chance of showing in SERPs for "Deck Builders near New Jersey" and the such, would be much appreciated.

[zDucketz]

Takeshi,

I appreciate your response! Having someone validate my thinking definitely helps cure my indecisiveness. I'll implement this structure and see how it performs.

Thanks again and take care,

-Zach

[TakeshiYoung]

My opinion:

Don't stress too much about the exact structure, as long as you have the keywords in there.  Also, since adding more words to the URL dilutes the value of each keyword (and makes it harder to type) you want to strike a balance between usability and stuffing all your keywords in.

I think the examples you gave look fine.  Just take out the "find-professionals" from the first URL since it's superflous and makes the URL unnecessarily long.  Just do "domain.com/profession/state-abbv-zip", with the individual businesses falling under that.