Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Does 'XXX' in Domain get filtered by Google

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does 'XXX' in Domain get filtered by Google

    On-Page Optimization
    3
    3
    3497
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Add3.com
      Add3.com last edited by

      I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for.

      Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered.

      here is the url: xxxchurch.com

      Thanks,

      Brian

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by

        Hmmm... This is a hard one. (Oh man, did not mean to make the intentional sex referrence)

        Yes, Google has made changes in it's algorithm in the past year that makes porn harder to search for on the Internet. These changes don't filter the porn per se - except when "Safe search" is set to on - but it does mean that you must be much more specific in your search queries to find what you are looking for. For example, the query "boobs" generally returns almost no porn in Google, but the query "boobs porn" will.

        If I were building an algorythm to separate porn sites from non, a large amount of XXX in the incoming anchor text, or in the URL, would probably trigger it.

        Oh the other hand, I'm inclined to agree with George - seems like there's something more going on here. The backlink profile isn't terrible.... but there's definitely a footprint of comment spam in there. I won't link directly, but some of the suspect, off-topic links I found include:

        http://www.takarat.com/forums/showthread.php?tid=750&page=3
        http://www.omyogapages.com/forum/showthread.php?t=43&page=7
        http://www.atthepicketfence.com/2011/09/behind-blog-with-savvy-southern-style.html
        http://www.marypoppins-homesweethome.com/2011/07/what-is-it-with-us-girls-and-ikea.html

        These are pretty terrible 🙂  It's possible that there's 100's or 1000's more we're not seeing, and these are causing either a manual or algorithmic penalty.

        My advice:

        1. Check with Google Webmaster Tools for any messages - especially unnatural link warnings.

        2. File a reconsideration request, even if you don't have any messages in GWT. Explain your concerns. Matt Cutts, the head of the Webspam team, helped write the original adult filter algorithms. He might take a special interest if you can get it to his attention.

          But mostly, what you're looking for is verification, or not, of a penalty.

        3. You may need to clean up the links. Do your best to remove any suspect links. Use the disavow tool as a last resort.

        Hope this helps! Best of luck with your SEO.

        1 Reply Last reply Reply Quote 1
        • GeorgeAndrews
          GeorgeAndrews last edited by

          I doubt there's a filter against xxx, but that doesn't mean there isn't something in the algos that checks for a spammy link profile more aggressively if the xxx is there.

          I ran through the first 5 pages of links in Open Site Explorer, and their highest authority links mainly contain the branded keyword phrase "xxx church". Could use some diversity in anchor text. Just because Penguin hit for exact match anchor text for spammy links (from spammy sites and tactics), it doesn't mean you can't use "Check out this porn addiction recovery site if you're having issues with porn in your house." and link to the site with the underlined text.

          There may be some more questions to ask. What are their link building efforts?

          A number of pages from http://blog.internetsafety.com with incoming links no longer resolve (404 not found). There are lots of links that actually do look Penguin bait.

          It could be link diversity. It could be low quality links. It could be tons of links coming from pages that are now resolving as 404s.

          Sorry the news isn't great, but I really don't think it's the domain name that is the problem.

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • gaben

            How does Google handle read more tags in Wordpress

            Hi Everyone I am wondering how Google handles the read more tag in Wordpress. I pasted the link to a blog post on Google and found nothing (domain.com/post#readmore). Then I paste the version without #readmore (domain.com/post) and found that Google indexed the page but with the option to click "read more" to read it. The full blog post is not in their index, just the version asking you to read more. Is this because Google hasn't gotten to it or is Google ignoring it. I am not sure but ideally I rather have the full blog post indexed, not the read more version. I am curious to whether this will cause duplicate content issues. What are your experience with this and is it advisable to use an alternate method for read more. Maybe with a Wordpress plugin. Thanks in advance.

            On-Page Optimization | | gaben
            0
          • Luciana_BAH

            Duplicate URL's in Sitemap? Is that a problem?

            I submitted a sitemap to on Search Console - but noticed that there are duplicate URLs, is that a problem for Google?

            On-Page Optimization | | Luciana_BAH
            0
          • K3v1n

            Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.

            Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!

            On-Page Optimization | | K3v1n
            0
          • russellbrown

            Use of '&' in meta title

            Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title? Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best. buy fruit cake & bread buy fruit cake & fruit bread buy fruit cake and fruit bread Thanks in advance.

            On-Page Optimization | | russellbrown
            0
          • tiagosimk

            Google Indexing Wrong Title

            Hey guys ! I have a wordpress website and also yoast seo plugin . I've set up a meta title which is : TV Online | Assistir Filmes| Notícias | Futebol |GogsTV . (I checked on some free tools to see , and they also show up this) but .... google is showing this : GogsTV: TV Online | Assistir Filmes| Notícias | Futebol . Seems they are trying to show my brand name first instead of my main keyword . I'm not sure why it doesnt indexes as i want ... Does anybody know how can i fix this . Thanks

            On-Page Optimization | | tiagosimk
            0
          • VISISEEKINC

            Does Rel=canonical affect google shopping feed?

            I have a client who gets a good portion of their sales (~40%) from Google Product Feeds, and for those they want each (Product X Quantity) to have it’s own SKU, as they often get 3 listings in a given Google shopping query, i.e. 2,4,8 units of a given product. However, we are worried about this creating duplicate content on the search side. Do you know if we could rel=canonical on the site without messing with their google shopping results? The crux of the issue is that they want the products to appear distinct for the product feed, and unified for the web so as not to dilute. Thoughts?

            On-Page Optimization | | VISISEEKINC
            0
          • Restore

            Is it bad to include google Maps in footer?

            We have 5 locations and we were thinking about including a map for each location in the footer.  These would be set-up as no-follow links.  They could potentially enhance user experience but it also increases size of footer.  Right now there are just basic links to pages (sitemap, terms, etc), contact info, social links, and contact form.  If we did the maps it would also include link to the individual location pages.  Not sure if we are doing too much in footer or need to just keep it basic. Thanks for the help!

            On-Page Optimization | | Restore
            0
          • CMoore85

            Transferring authority from one domain to another

            My dilemma For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial? Any advice would be much appreciated!

            On-Page Optimization | | CMoore85
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.