Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices in title tag
-
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.
Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
-
Agreed
-
Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.
For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.
-
I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...
"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."
I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!
-
Sorry not much experience here with product prices in the titles, but I'm wondering if this only helps when you're competing on price and/or selling a commodity.
The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.
You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.
It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-29"> <param name="counter" value="446"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Logo Image H1 Tag SquareSpace
We have a site hosted on SquareSpace: Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want. I'm wondering if the H1 tag in the logo image is hurting us for SEO? Can't figure out how to modify it in SquareSpace.
On-Page Optimization | | vikasnwu0 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Duplicate page titles and Content in Woocommerce
Hi Guys, I'm new to Moz and really liking it so far!
On-Page Optimization | | jeeyer
I run a eCommerce site on Wordpress + WooCommerce and ofcourse use Yoast for SEO optimalisation I've got a question about my first Crawl report which showed over 600 issues! 😐 I've read that this is something that happens more often (http://moz.com/blog/setup-wordpress-for-seo-success). Most of them are categorized under:
1. Duplicate Page Titles or;
2. Duplicate Page Content. Duplicate Page Titles:
These are almost only: product category pages and product tags. Is this problem beeing solved by giving them the right SEO SERP? I see that a lot of categories don't have a proper SEO SERP set up in yoast! Do I need to add this to clear this issue, or do I need to change the actual Title? And how about the Product tags? Another point (bit more off-topic) I've read here: http://moz.com/community/q/yoast-seo-plugin-to-index-or-not-to-index-categories that it's advised to noindex/follow Categories and Tags but isn't that a wierd idea to do for a eCommerce site?! Duplicate Page Content:
Same goes here almost only Product Categories and product tags that are displayed as duplicate Page content! When I check the results I can click on a blue button for example "+ 17 duplicates" and that shows me (in this case 17 URLS) but they are not related to the fist in any way so not sure where to start here? Thanks for taking the time to help out!
Joost0 -
How does Google treat Dynamic Titles?
Let's say my website can be accessed in only 3 states Colorado, Arizona and Ohio. I want to display different information to each visitor based on where they are located. For this I would also like the title to change based on their location. Not quite sure how Google we treat the title and rank the site.... Any resources you can provide would be helpful. Thanks
On-Page Optimization | | Firestarter-SEO0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Adding Tags in the blog is good or bad?
Hi Friends, In my blog I used to write unique content in between 300 to 450 words and add the related tags up to 15. When I research about adding tags in the blog I come across this video from “Matt Cutts” says Is it worth spending time on creating tags and categories? http://www.youtube.com/watch?v=A96yDPqa2rs Key Points from Matt Cutts Video are given below: No Need Tags - In general, Google figure out what your post is about, so don't worry too much about it. So my question is do I need to remove all tags from my blog or can I reduce the tag count to 5 alone? Currently I am using 15 tags to each post, is there any dis-advantage by adding tags like this? Let me know your suggestions? Thanks
On-Page Optimization | | zco_seo0 -
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
Is it damaging to have TOO long a title tag these days? i.e. well over character limit
Is it damaging to have TOO long a title tag these days? i.e. well over character limit. I learned that title tags should be around 70 characters. I am new at this, but have a client that has three times that, with the same three keyword phrases repeating 3-4 times. And then NO h1's or h2's in the text......advice? Rookie here 🙂
On-Page Optimization | | cschwartzel0
