Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices in title tag
-
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.
Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
-
Agreed
-
Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.
For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.
-
I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...
"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."
I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!
-
Sorry not much experience here with product prices in the titles, but I'm wondering if this only helps when you're competing on price and/or selling a commodity.
The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.
You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.
It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-29"> <param name="counter" value="446"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
[HELP!] File Name and ALT Tags
Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance!
On-Page Optimization | | bubblymaiko0 -
Post url not matching with post title ( wordpress)
I have this site called searchoflife.com on which I have noticed the post urls are not matching with the post title. For Example:Post Title - A Dialogue With NaturePost URL - http://searchoflife.com/dialogue-nature-2013-09-12 Words like 'A' and 'with' are not present in the post URL. This has been the trend since a few days. After investigating I found out that it was due to my plugin SEO ultimate which is actually creating post slugs automatically for the post urls. So my question is whether it is advisable to use post slugs instead of the full post url. Does it affect the SERPS for my site?
On-Page Optimization | | toxicpls0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
How To Change Wordpress Category Title
My categories are indexed and I want to change the category page title. At present it just defaults to the category name but I want to set a different page title. For example I want the category to be 'Motor Cars' but I want the category page title to be 'Buy Motor Cars - New And Used'. How can I do this?
On-Page Optimization | | SamCUK0 -
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?
On-Page Optimization | | Web3Marketing870 -
Image titles and alt tags for multiple images
I'm hoping some of you may be able to help me understand the best way to optimize my image titles and alt tags for a specific situation. I'm working on an interior design website and they have hundreds of pictures. each of their projects has about 10 pictures. Is it best for me to us the key phrase in each title and tag? or is that to repetitive? here is what I mean: A project called "urban interior design" all images are of urban interior design, just different angles and features, so my initial idea is to just have each image title like this: Title: "urban interior design dinning area" Alt: "urban interior design dinning area view" Title: "urban interior design living room" Alt:"urban interior design living room couch view" Is this the best way or will it actually hurt my ranking with too much exact keyword use? Thanks for your help!
On-Page Optimization | | TBSEO0 -
What should I put in the image ALT and title text for blogger?
Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!
On-Page Optimization | | 6786486312640