Solved Recommended title length for Google search results
-
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results? -
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Title tags should be between 50-60 characters in length. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.
-
Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. But if you want to add more characters feel free to add them.
-
From 40-50 characters are enough getting a look in search engine, you must have already few info about ranking as I know. I found one simple look site that is: http://amazeinvent.com/ having not what you think.
-
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Yes, the ideal length is 50-60 characters. But if you want to add more characters feel free to add them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch as Google is showing this, help!
Our Fetch as Google in Google Webmaster Tools is showing this. What is this?? Thanks! https://imgur.com/k6KOQZz
On-Page Optimization | | bluejay78780 -
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
Dissapeared from Google - Urgent
We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google. Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things. Today we noticed that we have dropped fairly completely from Google for many of our top key words. We are based in Italy,our site is in Italian and we only target Italy. Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser" We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it. Many thanks in advance for anyones help and advice. Philip
On-Page Optimization | | shoechic0 -
Same titles in Webmasters' tools
Hello, In webmasters' tools I get a message saying I have 505 pages html improvements that are possible because 505 of my titles are used on two pages. Actually, webmasters' tools is tripping since the doubles they find are: www.example.com and www.example.com/ Anyways, I have indexation problems and I was wondering if this could be the case and how to solve that. Thanks for your help;
On-Page Optimization | | EndeR-0 -
How to optimize Google Places listing?
I have a couple friends who need more traffic from their Google Places listing. They are in very niche businesses. One is a home remodeling contractor and one is a music teacher. Does anyone know some good services to help optimize their listings? I feel I've helped them out as much as I can by getting real reviews to their Google Places page. But I feel that someone who's had the experience in Google Places optimization can pick up on something I'm overlooking.
On-Page Optimization | | RicktheMarkt0 -
Google Custom Search
Hello, Is there anyone use goolge custom search? and will it improve my website ranking?
On-Page Optimization | | JohnHuynh0 -
Schema.org and Google +
Now that google merged local into Google+, should we be changing the way we do the reviews on our sites to be out of 3? I had one out of 5 and it showed up in the SERPS, but since the change now nothing shows.
On-Page Optimization | | netviper0 -
Titles for WP feeds and categories
SeoMoz comes back with duplicate title errors. However these duplicate errors are /feed pages in Wordpress. http://www.guardianpoolfence.com/choose-pool-fence/feed/ http://www.guardianpoolfence.com/how-to-choose-pool-fence/feed/ Why does this happening with only selected pages? I have many more posts but only these two are coming up with duplicate title errors. Also how do I set up meta descriptions for categories and archive pages for example www.guardianpoolfence.com/2011/07 I am not sure how these pages were created and how to give these individual titles. I mean, titles at all... Anyone?
On-Page Optimization | | Viktoria0