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If you have a big blog where you post articles about many things. Then you should index your categories.

But if you have a small blog.

Let's say a blog with 50-100 pages. Then I think you don't need to index your categories.

Sadly you can't do anything about this. You have to bid for your own company. But most of the time you will pay less. Because you'll have higher CTR than those bidding for your company's name.

Schema markup helps your website to stand out from other websites.

Schema helps you to add Rating stars, adding recipe data and much more!!

You can read more about schema markup from below links:

https://www.searchenginejournal.com/technical-seo/schema/

https://moz.com/learn/seo/schema-structured-data

Yes, the ideal length is  50-60 characters. But if you want to add more characters feel free to add them.

Sachin Khanna

Yes, the ideal length is  50-60 characters. But if you want to add more characters feel free to add them.

Sachin Khanna