Should I use selected Keywords in Meta Title of non important pages
-
Hi All,
I have identified 2 main keywords that I want a website to be found for
1: Alarm Systems
2: Security Systems
I have two relevant landing pages set up and optimised for these terms and I have also optimised the home page for these terms
I have countless other pages on the website that I don't really need to optimise such as Distributor Benefits or Supplier Benefits, About Us etc
My question is should I use my selected keywords (alarm systems, security systems) in the Meta Title on these non important pages or should I just use them on the selected landing pages and home page?
Historically I have used my primary keywords on all non important pages but not sure if Google looks down on this now.
Thanks
Robbie
-
The more pages you have that mention your primary and secondary keywords the more important your site is for that term.
This is why you can't have a site about plumbing and then just create two medical landing pages on the plumbing site and expect to be seen as a content authority on cancer treatment.
-
If the pages don't really have anything to do with the keywords, I wouldn't. Your about us page might be fine (e.g. "We've been in the alarm and security system business for over 40 years." and so on).
Either way, if this is all your site will consist of, you're missing out on a ton of long-tail keyword phrase opportunities, or is there a blog or some other method for producing content geared to long-tail phrases that will funnel users to your main landing pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords and keyword traffic
Hi I am struggling to know what keywords i should be targeting and how the website should be best optimised for said keywords. The website offers bespoke service in the lake district UK a popular tourist destination, The business operates within say a 30 km riadus of the area. So target vistors to the website would specifically be looking for services in the lake district. The trouble is for many targeted keywords for the area are quite low or no data shown. For example: tipi camping lake district, tipi hire lake district, Glamping lake district However nationally keywords for the service have a lot higher traffic i.e. tipi hire or tipi camping, glamping what keywords should be my target? and should I targeting my website for? I don't want to target customers looking for these services outside of the lake district and also by targeting keywords without the term lake district means my competition is greater as i'm competing with the whole of the Uk for serivces It can't provide. please advise thanks
Intermediate & Advanced SEO | | Bengo-990 -
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!) I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Do internal links from non-indexed pages matter?
Hi everybody! Here's my question. After a site migration, a client has seen a big drop in rankings. We're trying to narrow down the issue. It seems that they have lost around 15,000 links following the switch, but these came from pages that were blocked in the robots.txt file. I was wondering if there was any research that has been done on the impact of internal links from no-indexed pages. Would be great to hear your thoughts! Sam
Intermediate & Advanced SEO | | Blink-SEO0 -
Using standard title and description tags with rich snippets are there potential conflicts
Recently I've employing rich snippets using the guides from schema.org I find them a great way to let the search engines understand the content of my web pages, also author and publisher tags are all thrown into the migreat great love it. My question however is what to do with the existing title and description tags? Should they be left in? Do they cause conflicts with the search engines? Should I just ignore this gut feeling and leave them in. Any insights into the use of schema and a standard tags appreciated. Best David
Intermediate & Advanced SEO | | David-E-Carey0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
Do I need to use canonical tags if I'm 301 redirecting pages?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
Using Images Instead of Text to Control Keywords on Page
We have recently updated a key page on our website. It is a template page that is used many times to display search results. The words "price", "revenue", and "cash flow", "not disclosed" are used for each listing on the page -- to minimize their impact on keyword density on the page we used images for these words. Here you can see some examples: http://www.businessbroker.net/State/Florida-Businesses_For_Sale.aspx http://www.businessbroker.net/City/Los Angeles-Businesses_For_Sale.aspx http://www.businessbroker.net/Industry/Auto_Car_Wash-Businesses_For_Sale.aspx You will note these words on this page are images and not regular text. We are certainly not doing this to "dupe" the visitors or Google -- we just want to ensure that each page has keywords pertinent to what the page is about. Bottom line question -- is this an OK practice? Are we running any risk with Google by doing this? I'm particularly nervous these days with all of the Google changes. Your thoughts and guidance on this issue would be much appreciated. Thanks. MWM
Intermediate & Advanced SEO | | MWM37720