Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I 'nofollow' links between my own sites?
-
We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer.
I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another.
Just wondering if linking between sites you own really is that much of an issue and whether we should 'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.
-
Thanks Irving. Yes, our marketing department would like to cross-promote our other sites, so the SEO element is not our main concern here. Clearly nofollow the links seems the best policy to ensure we cross link without falling foul of Google.
-
Nofollow all of the links between your sites and you can cross-promote all you want, safely. Link sitewide, in the footer wherever you like as long as they are nofollowed. .
If you are doing it for SEO though, I would probably not do that unless the sites are hosted in different places and ownership is not exposed. If they are completely separate you can one way link from the homepage (homepage only is best because it's always spidered and the homepage usually has the most PR) of the lesser sites to the main site.
It sounds to me though that this is for cross promotional and not for SEO so just nofollow them since that is completely safe. Just keep in mind that each place you nofollow a link to your other site you throw away a little bit of PR that would otherwise be passed to your internal pages.
-
Thanks Malcolm and Don for your responses. My feeling it that we should avoid linking site wide from the footer and maybe just link from the home page and no other and also 'nofollow' these links.
-
Hi Simon
BobGW last a very similar question last week in which elicited some nice responses from the community.
My advice is it is not hurtful to follow link them as long as we talking a few sites, but I would not do it site-wide like in the footer. Rather an example of a site we own which only links to the family sites on 1 page (where it made the most sense).
Hope that helps,
Don
-
If I were you I would most probably nofollow those links in the footer. It also depends on how you link them, I would avoid any exact match anchor text that links the sites in the footer as this does not provide any value and Google is known to target this method.
If it were brand sites say on different cTLDs like .co.uk, .com, .ca etc. then it would be ok to not use the nofollow, however as you mention they are largely unrelated. Cross-linking within the footer (sitewide) without a nofollow may end up looking like a link wheel or network.
If there is relevance in having those links, keep them but nofollow them and avoid using exact match anchors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Drip Feeding Free Top 10 Blog Sites for Link Building?
Is it a good move to pick 10 free blogging sites to build links. Like drip feeding them. Let's say 10 blogging sites irrespective of its a sub-domain as we get in wordpress or a sub-folder blog as we get in livejournal. Now adding articles related to my money website on those blogs newly created & building links from them. Then drip feeding them by putting 1 article a month at regular intervals with anchor as links in each of them. Do you think its a good move?
Intermediate & Advanced SEO | | welcomecure0 -
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI
Intermediate & Advanced SEO | | PeteC120 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Is this link follow or nofollow? Does it pass linkjuice?
I have been seeing conflicting opinions about how Google would treat links using 'onclick'. For the example provided below: Would Google follow this link and pass the appropriate linking metrics(it is internal and points to a deeper level in our visnav)? =-=-=-=-=-=-= <div id='<a class="attribute-value">navBoxContainer</a>' class="<a class="attribute-value">textClass</a>"> <div id="<a class="attribute-value">boxTitle</a>" onclick="<a class="attribute-value">location.href='bla</a>h.example.com"> <div class="<a class="attribute-value">boxTitleContent</a>" title="<a class="attribute-value">Text Here</a>"><a href<a class="attribute-value">Text Here</a>"><a ="blah.exam.cpleom">Text Herea>div> ``` =-=-=-=-=-=-= An simple yes/no would be alright, but any detail/explination you could provide would be helpful and very much appreciated. Thank you all for your time and responses.
Intermediate & Advanced SEO | | TLM0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0