How much time do you think Google employees spend reverse engineering what we do?
-
Lets face it, it's the corner stone of SEO, reverse engineering sites to guess at what big G does. It would just make sense they did the same to learn all our tactics.
-
Thats what I hear from chatter from the google employees, they are too busy working on new features to look back at how people are exploiting them. I think we'll see a big change in the future now that it got a bunch of press.
-
Well, it has been claimed that the spam team has been asleep at the wheel a little bit recently (but then again I hear SEO is dead these days as well) but I'm sure I saw something where Matt Cutts said they're going to be putting more man hours back into fighting spam and if they should have learned anything then I would guess part of their time should be looking for new ways their SERPS are being abused.
-
I am sure they have a team that looks into suspicious sites, but I doubt they crawl the web randomly looking at sites. Matt Cuts is a member of SEOmoz, so he should be well informed : )
-
None (or very little). If they did SEO research or reverse engineering they would have discovered the issues with sub-domains, affiliate links and content farms - to name just a few - before they ever became an issue. Sometimes I think Google (and others) are reacting to the markets rather than being proactive in their products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why homepage is not getting cached by Google ?
It has been more than 2-3 months that I didn't notice that our website homepage is not getting cached by Google ?? i don't know why?? help me please, thanks in advance. Regards,
White Hat / Black Hat SEO | | spellblaster
Spel why.PNG0 -
Google Answer Box Optimization?
Anyone have any luck in optimizing your site to show up in the Google Answer Boxes that popup for informational queries? (for example: "what is seo?") I've read many of the articles that have been written on the subject, and have been able to show up for many queries by a) ranking high organically, b) placing the question at the top of the page, and then answering it succinctly. However, for one term a competitor continues to show up in the answer box instead of us, despite their site ranking lower organically in the search results. Anyone have any experience/advice for replacing a competitor in the Answer Box? Thanks!
White Hat / Black Hat SEO | | TakeshiYoung2 -
Exchange link from sites in same google account
Hi everyone, Anybody have experience when you have some websites which stored in Google Webmaster Tool and they exchange links between sites. So is it good for sites? We are hosted on different server. Thank you so much
White Hat / Black Hat SEO | | Jeepster0 -
Trying to escape from Google algorithm ranking drop
in 2010 our website was ranking number 1 for many keywords. we suddenly saw a crash in this a few years ago. we have since identified we have been hit by many shades of Panda and penguin updates. Mainly due to low quality back-links and poor content (some duplicates). since then we have done a major overhaul of our backlink profile. We have saved rankings that went from number 1 for many keywords to number 60 -70. We are now placed at around 11 to 18 rankings. We have also looked at our duplicate content issues, and removed all duplicate content, introduced a blog for fresh bi daily updates in an attempt to gain traffic. We also amalgamated many small low quality pages to larger higher quality content pages. we are now mobile friendly with a dynamic site, and our site speed is good (around 80). we have switched to https, and also upgraded our website for better conversions. we have looked at the technical issues of the site and don't have many major issues, although we do have 404's coming up in the google webmaster tools for old pages we removed due to duplicate content. we are link building at a pace of around 40 mentions a month. some are no follow, some do follow and some no links. We are diversifying links to include branding in addition to target keywords. We have pretty much exhausted every avenue we can think of now, but we cannot jump over to page 1 for any significant keywords we are targeting. Our competitor websites are not that powerful, and metrics are similar to ours if not lower. 1. please can you advise anything else you can think of that we should look at. 2. we are even considering going to a new domain and 301'ing all pages to this domain in an attempt to shake off the algorithm filter (penalties). has anyone done this? how long can we expect to get at least the same ranking for the new domain if 301 all urls to it? do you think its worth it? we know the risk of doing this, and so wanted to seek some advice. 3. we have on the other hand considered the fact that we have disavowed so many links (70%) that this could be a cause of the page two problem, however we are link building according to moz metric standards and majestic standards with no benefit.. do you think we should increase link building? Advice is appreciated!
White Hat / Black Hat SEO | | Direct_Ram0 -
Is it outside of Google's search quality guidelines to use rel=author on the homepage?
I have recently seen a few competitors using rel=author to markup their homepage. I don't want to follow suit if it is outside of Google's search quality guidelines. But I've seen very little on this topic, so any advice would be helpful. Thanks!
White Hat / Black Hat SEO | | smilingbunny0 -
Link Building after Google updates!
Hello All, I just wanted to ask the question to start a discussion on link building after the Google Updates. I haven't been very proactive lately with regards to link building due to the updates and not wanting to get penalised! Are there any link building trends/techniques people are using since the changes? Thanks, seo_123
White Hat / Black Hat SEO | | TWPLC_seo0 -
Penalized In Google ?
Hello Guy´s. Im terrible sad because we make an amazing SEO job for this client: www.medabcn.com And the website was hacked.. Message from the hosting platform: "It would appear that malicious individuals have found a way to upload spam
White Hat / Black Hat SEO | | maty
pages as well as backdoors to your site(s). We
have disabled the page(s) in question (via removing their permissions, e.g..
chmod) until you are able to address this matter." Result: we loose all our SERP Somebody of yours was in a similar situation ? Notes: I was on Google Webmaster an anything seem to be normal. The domain was relative new, maybe a late sandbox efect ? Thanks a lot for your help. Matias0 -
Publishing Press Releases after Google Panda 2.5
For the past few years I have been publish press releases on my site for a number of business. I have high traffic on my site. I noticed that with the Google Panda 2.5 update PRNewswire.com dropped visibility by 83%. Should I stay away from publishing press releases now? Does Google consider Press Releases to be "content scraping" since multiple sources are publishing the release?
White Hat / Black Hat SEO | | BeTheBoss2