How to build links for a domain name that is redirected to another url?
-
I'm helping a friend build links to his site because he recently moved across country. His primary domain isn't very SEO friendly (shef1.com) so he registered another domain (stephenshefrinphotography.com). Shef1.com has been around for awhile and has at least been crawled with a page rank of 1 so we decided to keep shef1.com as the main website and redirect stephenshefrinphotography.com to it. So for SEO sake I know it's best to at least have a keyword in your URL so I have been using the url stephenshefrinphotography.com in my link building efforts for local directories and blog comments. Is this the right way to go about this or should I be using the main url shef1.com? He had virtually no backlinks until I started helping him but the ones I have created over the last month are not showing up on the link analysis in my campaigns. I just want to make sure my efforts aren't in vain. Advice please. Thanks!
-
Hi All,
I have been facing the same problem but still i have been confused so please see my thoughts below.
We should be clear on @Melissa's question.
1 - He wants to know should we do the link-building on redirected domain or not.
2 - If we will do the link-building on redirected domain then what URL Google will follow and display in SERP.
As he said this new website "stephenshefrinphotography.com" redirected to his old domain "shef1.com" , that means new website domain is virtual and old one is real.
If we will create the backlinks for new website in order to get good ranking and traffic that will work or not ? If it will work then what URL will come in search page stephenshefrinphotography.com or shef1.com.
I am looking forward to hear from you soon.
Thanks a lot in advance..
-
I think a good way to get feedback on which domain is better is to ask facebook friends. I did that with my domain.
I asked them which do you like better: Bigfootmarketing.com or Planetmarketing.com
PlanetMarketing got about 70% of the votes from my Facebook friends.
-
**Will I be able to get his website to rank if I am entering the easier to remember url **
I haven't heard Mat Cutts nor Rand talk about that, but my guess would be no. I say pick one (preferably the brandable one) and stick with it.
-
I respect Francisco's response however if it were me I would go for the longer url as the main one and redirect the older one to it. If you are building links you shouldn't be doing it to a url that get's redirected, of course that is just my opinion, but hope I could give you something to consider.
All the best
-
Thanks for your response but I'm still not sure my question has been answered. I'm trying to be more clear.
Will I be able to get his website to rank if I am entering the easier to remember url (because it is his company name: stephenshefrinphotography.com) into listings/local directories/blog comments for link building and not the original url (shef1.com)?
There are not two websites. He started his website on the url shef1.com and also purchased stephenshefrinphotography.com which is only being redirected to shef1.com when clicked on.
So far... I've entered stephenshefrinphotography.com as the domain name for all the local listings I've created for him (Google Places, Yahoo & Bing Local, Yelp, etc). Is this OK or should I have used the actual domain shef1.com? Maybe it doesn't matter but I don't want to continue doing the wrong thing. At this point I could potentially go back and fix all the listings I've created to date if need be.
I understand the principles of ranking in the Google local listings because I've done it for several other people. I know I have to use the same company name, address, and phone number through out.
-
Dude, don't worry about the keyword in the domain. What you probably heard was someone talking about exact match domain. What I recommend is to market the domain name (not the URL) that is easier to remember. Who in the world is going to remember stephenshefrinphotography.com?
Put all your energy into one domain. Redirect old pages to new ones.
While it is good to have the keyword in the URL, don't forget there are over 200 other rankings factors. If you want to get something to rank just a little better, write your URL like this www.your-easy-to-remember-domain.com/keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
We are moving to HTTPS and wanted to know if our link building efforts were in vain or will the link juice pass to HTTPS?
We are switching to HTTPS and want to make sure the links we've gotten in the past will still transfer since they are pointing to HTTP? I'd hate to go back through and ask people to please add an s to the link.
Link Building | | bryant25560 -
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Bought links from sites with target keyword in their URL
One of my rivals in a competitive field (real estate) has done this deliberately and extensively -- it accounts for about 2/3 of his inbound links. Result: he's now #1. How strong a ranking factor is keywords in source URL - ie, how easy is it to beat with other ranking factors?
Link Building | | Jeepster0 -
Link Building for Landing Page
Hey Guys, I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building. In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page. What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms? Or should we be deploying a longer term strategy of going after the competitive keyterms now? Thanks,
Link Building | | ecentricmarketing
Michael0 -
Trying to use the SEOmoz link building tools but...
all of the directories that are listed seem to be based in the US for US companies - am I missing something? By the way my target audience is solely based in the UK, Thanks, Jason
Link Building | | JasonHegarty0 -
Hiring a Company for Link Building
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it. So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links? Any guidance you have on what I should tell the company would be helpful.
Link Building | | findachristianjob0 -
Link building software
Does anyone know of any software that will build links if I enter the URL in? I know this sounds silly but I had to ask... I know ontolo is good to discover which links you need based on a key word and I know the SEOmoz tools do the same. My question is that is there any software that you can then enter all the links you have found and acquire them, Thank you for your answers. I really appreciate it. Vijay
Link Building | | vijayvasu0