Is there such thing as white hat cloaking?
-
We are near the end of a site redesign and come to find out its in javascript and not engine friendly. Our IT teams fix to this is show crawlable content to googlebot and others through the user agents. I told them this is cloaking and I'm not comfortable with this. They said after doing research, if the content is pretty much the same, it is an acceptable way to cloak. About 90% of the content will be the same between the "regular user" and content served to googlebot. Does anyone have any experience with this, are there any recent articles or any best practices on this?
Thanks!
-
We have the same issue with our site HelloCoin, its pure ajax/javascript so we make a second no javascript version for every page for googlebot to crawl it, we just make it as much as possible similar to the original (user version). Just don't hide anything and show everything as it is, some functionality might not work but its not an issue, google just want to see how it looks for the user not how it works.
-
It is acceptable and completely common. Imagine you had a 100% flash site. The bots can figure out some of the content, but not a lot, so they actually need you to serve up a different version of your site so that they know what's there and can index you properly. As long as the content is the same, it shouldn't be an issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Is this what is called "cloaking"?
Friend asked me to look at her website. Ran it through screaming frog and BAM, instead of 4 pages i was expecting it returned HUNDREDS. 99.9% of them are for cheap viagra and pharmaceuticals. I asked her if she was selling viagra, which is fine, I don't judge. But she swears she isn't. http://janeflahertyesq.com I ran it through google site:janeflahertyesq.com and sure enough, if you click on some of those, they take you to canadien pharmacys selling half priced blue pills. a) is this cloaking? if not, what is going on? b) more importantly, how do I we get rid of those hundreds of pages / de-indexed She's stumped and scared. Any help would be greatly appreciated. Thank you all in advance and for the work you do.
White Hat / Black Hat SEO | | TeamPandoraBeauty0 -
Are 2 sites in same niche from same company white hat?
Hello, We want to open a second eCommerce store. Our first one is doing well. It would be different code, different graphics, a different category/menu system, but many of the products will be the same. Will that be safe and white hat now and into the future to have 2? Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Recovering from Black Hat/Negative SEO with a twist
Hey everyone, This is a first for me, I'm wondering if anyone has experienced a similar situation and if so, what the best course of action was for you. Scenario In the process of designing a new site for a client, we discovered that his previous site, although having decent page rank and traffic had been hacked. The site was built on Wordpress so it's likely there was a vulnerability somewhere that allowed someone to create loads of dynamic pages; www.domain.com/?id=102, ?id=103, ?id=104 and so on. These dynamic pages ended up being malware with a trojan horse our servers recognized and subsequently blocked access to. We have since helped them remedy the vulnerability and remove the malware that was creating these crappy dynamic pages. Another automated program appears to have been recently blasting spam links (mostly comment spam and directory links) to these dynamically created pages at an incredibly rapid rate, and is still actively doing so. Right now we're looking at a small business website with a touch over 500k low-quality spammy links pointing to malware pages from the previously compromised site. Important: As of right now, there's been no manual penalty on the site, nor has a "This Site May Have Been Compromised" marker in the organic search results for the site. We were able to discover this before things got too bad for them. Next Steps? The concern is that when the Penguin refresh occurs, Google is going to notice all these garbage links pointing to those malware pages and then potentially slap a penalty on the site. The main questions I have are: Should we report this proactively to the web spam team using the guidelines here? (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) Should we request a malware review as recommended within the same guidelines, keeping in mind the site hasn't been given a 'hacked' snippet in the search results? (https://support.google.com/webmasters/topic/4598410?hl=en&ref_topic=4596795) Is submitting a massive disavow links file right now, including the 490k-something domains, the only way we can escape the wrath of Google when these links are discovered? Is it too hopeful to imagine their algorithm will detect the negative-SEO nature of these links and not give them any credit? Would love some input or examples from anyone who can help, thanks in advance!
White Hat / Black Hat SEO | | Etna0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Why is a site that does all the wrong things dominating?
A site that is a competitor of ours is basically dominating the search results despite doing everything you're not supposed to do, including: Purchasing links Having content that is thin, templated, and duplicate - adds little value Owning half a dozen other sites for linking to each other (link wheel?) We spend a lot of time on our content and making it the most useful it can be for our visitors. Granted our site is newer but we avoid these gray/black hat practices and yet we're not ranking nearly as high. What gives?
White Hat / Black Hat SEO | | Harbor_Compliance0 -
Separate Servers for Humans vs. Bots with Same Content Considered Cloaking?
Hi, We are considering using separate servers for when a Bot vs. a Human lands on our site to prevent overloading our servers. Just wondering if this is considered cloaking if the content remains exactly the same to both the Bot & Human, but on different servers. And if this isn't considered cloaking, will this affect the way our site is crawled? Or hurt rankings? Thanks
White Hat / Black Hat SEO | | Desiree-CP0 -
White Hat/Black Hat: Incentivized SEO Competition?
General Idea: Rules: The winner is the person who ranks highest for "Random Easy to Rank for Key Phrase" Prize: Some cool prize White or Black hat?
White Hat / Black Hat SEO | | LaunchAStartup0 -
White Hat - Black Hat, Really confused?
I am I really new when it comes to SEO and especially link building. I have been hooked into websites ever since I did my first just writing content on what I loved. Then came the number one ranking and enquiries! Since that time I have created many websites and have always relied on good on page optimisation and have got great results in low competition keywords. Now I am trying to make a living out of this business with multiple websites retailing products I am hitting more moderate competition on keywords and have found myself on a 30 trial with SEOmoz. This has been a huge eye opener for a beginner and I have not had much sleep since analysing all the data that the tools can give. (My wife thinks I have an online mistress). What has really got me stuck is the link analysis on competitors open site explorer! As I am becoming a real SEO research geek and creating spreadsheets on my competitors links I am finding many are paid directory links! (one off 30 dollars’) . From what I understand from Google is that paid links are against their guidelines? These links are from sites that are ranking above me? What I am asking is should I follow suit in a fine balanced mix or stay clear of paid links completely? Where I always write unique content on experience for my content category pages the real chance of organic linking is slim. Is the only way forward to buy the odd cheeky link?
White Hat / Black Hat SEO | | jtay1230