Why is the Page Authority of my product pages so low?
-
My domain authority is 35 (homepage Page Authority = 45) and my website has been up for years:
Most random pages on my site (like this one) have a Page Authority of around 20. However, as a whole, the individual pages of my products rank exceptionally low. Like these:
http://www.rainchainsdirect.com/products/copper-channel-link-rain-chain (Page Authority = 1)
http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain (Page Authority = 1)
I was thinking that for whatever reason they have such low authority, that it may explain why these pages rank lower in google for specific searches using my exact product name (in other words, other sites that are piggybacking of my unique products are ranking higher for my product in a specific name search than the original product itself on my site)
In any event, I'm trying to get some perspective on why these pages remain with the same non-existent Page Authority. Can anyone help to shed some light on why and what can be done about it?
Thanks!
-
A very strong home page will help out wack landing pages. If you have the time to breeze through chapter 7, it may help to grow the popularity: http://www.seomoz.org/beginners-guide-to-seo.
There are way too many factors in trying to find out why one page ranks over another.
And let me tell you one thing.... always remember this.... OSE is not that accurate, but it's the next best thing to have since you can't get your competitors username/pass to GWT. Compare your GWT inbound links to OSE's inbound links to see if there is a difference.
My recommendation is work on your pages. Jesus Christ! If you were Google, would you rank a page with only 3 sentences? http://www.rainchainsdirect.com/collections/todays-deals/products/contempo-chain Those pages are probably bringing down the rest of your site.
Sorry to sound so blunt, but that's my answer.
-
Hey csblev, like I said page authority is largely determined by backlinks, both internal and external. If you run your pages through Open Site Explorer you will see that there are more links going to the higher page authority page compared to the lower ones.
Again, if you want to increase page authority, you can either link to the products more prominently from your high authority pages (like your homepage) or get external links to them.
-
Hi Takeshi,
Yes, I understand the basics of SEO in terms of linking. However, my point is that lesser pages (also with little or no inbound linking to them) are outranking my pages. Even though these very pages are based off of my very product.
Also, other pages on my site that don't have external linking have much better Page Authority. So my question is: why do these pages have exceptionally poor Page Authority as compared to similar pages (in terms of their link profiles) that have much better Page Authority.
It's almost as if the structure of these kinds of pages are demoted in terms of authority. I am trying to understand why.
-
The best way to improve page authority (and rankings) is by getting links, both external and internal. For internal linking, highlight your most important/popular products on your home page and other high page authority pages. For external links, try to get people to link to your inner pages & product pages, not just your home page. That will improve the page authority for those pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages not indexable?
Hello, I've been trying to find out why Google Search Console finds these pages non-indexable: https://www.visitflorida.com/en-us/eat-drink.html https://www.visitflorida.com/en-us/florida-beaches/beach-finder.html Moz and SEMrush both crawl the pages and show no errors but GSC comes back with, "blocked by robots.txt" but I've confirmed it is not. Anyone have any thoughts? 6AYn1TL
Technical SEO | | KenSchaefer0 -
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Page content not being recognised?
I moved my website from Wix to Wordpress in May 2018. Since then, it's disappeared from Google searches. The site and pages are indexed, but no longer ranking. I've just started a Moz campaign, and most pages are being flagged as having "thin content" (50 words or less), when I know that there are 300+ words on most of the pages. Looking at the page source I find this bit of code: page contents Does this mean that Google is finding this and thinks that I have only two words (page contents) on the page? Or is this code to grab the page contents from somewhere else in the code? I'm completely lost with this and would appreciate any insight.
Technical SEO | | Photowife1 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
How come only 2 pages of my 16 page infographic are being crawled by Moz?
Our Infographic titled "What Is Coaching" was officially launched 5 weeks ago. http://whatiscoaching.erickson.edu/ We set up campaigns in Moz & Google Analytics to track its performance. Moz is reporting No organic traffic and is only crawling 2 of the 16 pages we created. (see first and third attachments) Google Analytics is seeing hundreds of some very strange random pages (see second attachment) Both campaigns are tracking the url above. We have no idea where we've gone wrong. Please help!! 16_pages_seen_in_wordpress.png how_google_analytics_sees_pages.png what_moz_sees.png
Technical SEO | | EricksonCoaching0 -
Homepage dropping back to page 30 and being replaced by a random page?
Hi All Please accept my apologies if i have posted this in the wrong place, i am new to this. I have asked for help over and over again on Google Webmaster Forum but everytime i am faced with sarcastic, unhelpful answers and then moaned at for asking the same question again when i get no answers. Well, my website is http://www.hillfieldscampingandleisure.co.uk. The site is nearly 2 years old and is an ecommerce online camping equipment store. It is hosted on the EKMPOWERSHOP Platform. After a about a year of adding products and designing my site i decided to hire an SEO Company based in the UK, they were a good company with some big clients. Anyways to cut a really long story short....they completely ripped me off by £700 a month for 7 months for my site to keep going backwards, they wouldnt target the keywords i wanted and all they did was provide really spammy, non relevant, no page rank links...my site ended up on number 31 of Google. I managed to drop the company and try to do things myself. I optimized my sites content so it wasn't keyword stuffed I re-wrote all my alt tags to look more natural I optimized my meta and h1 tags I carried on with trying to build relevant, high page rank links Anyways i managed to get my homepage to page 3/4 of Google. It stayed there for a few weeks but over the past few weeks my Homepage is dropping back to page 28-30 and being replaced with a random page of my site on page 4-6. It corrects itself after a while and my homepage returns but then it happens all over again....today i have a random page on page 4 and my homepage is on page 29. Any ideas on what is causing this and how can i get my site up there? I have had some ideas come back that it is the EKM platform i am using but since the seo company took the p out of me, its the only one i can afford at the moment until i start selling. I am a small business with stock waiting to be sold but no matter how much i read and rules to follow my site just doesn't seem to move. Any help would be really really apreciated and be nice!
Technical SEO | | hillfields0 -
Limit for words on a page?
Some SEOs might say that there is no such thing as too much good content. Do you try to limit the words on a page to under a certain number for any reason?
Technical SEO | | Charlessipe0 -
Pages not indexed by Google
We recently deleted all the nofollow values on our website. (2 weeks ago) The number of pages indexed by google is the same as before? Do you have explanations for this? website : www.probikeshop.fr
Technical SEO | | Probikeshop0