Multinational SEO
-
Hi all
The situation:
We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world.
As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from.
We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline.
My question is more aimed at the English speaking countries and how we should optimise our website for these.
For example:
websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website.
So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html
What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country?
Is duplicate content still an issue?
All our prices are displayed in USD will this go againts?
We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK?
Does anyone have any case studies and or other reports I can read that may help me find the right solution for us.
Thanks
Danny
-
First off, I agree with the advice that Charles has given you. Keep them all on the same domain! It means that your DA will help the authority of your pages aimed at other countries. Now, let me address your other questions:
-
Yes, duplicate content is still an issue. You can solve it using the rel=hreflang tag. This will tell Google for what country the content is meant. For instructions on how to apply it, check this post: http://searchenginewatch.com/article/2232347/A-Simple-Guide-to-Using-relalternate-hreflangx
-
Pricing your products locally can be helpful, in establishing your commitment to that market. I just read this article that could be helpful when thinking about that strategy: http://searchengineland.com/how-international-pricing-strategy-website-forms-impact-global-search-marketing-147265
-
If at all possible, localizing the way things are written will also show your commitment. We work exclusively on Spanish language projects, and I can tell you that we have to localize quite a bit depending on the market we are going after.
Let me know if you need any more help, I'll be glad to point you in the right direction if I can.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO
We want to expand to a few new regions internationally. My question is if we register sites in different geographies and upload our exact site to these web addresses (exact duplicates) so our web addresses will then be www.mysite.co.uk (current site) www.mysite.com (new intended site) www.mysite.com.au (new intended site) and add rel=“canonical” linking elements to prevent duplicate content issues.Will our content production on our current site www.mysite.co.uk retain its value within all the other sites. Is this the best way to do it? Thanks in advance!
Intermediate & Advanced SEO | | aquaspressovending0 -
Outbrain Select SEO Implications
A member of our marketing team wants to use Outbrain Select to curate content to augment the original content we have on our site. http://www.outbrain.com/select/how This content would be taken from other pages on the site and shown through as though it is on our site through javascipt. Obviously this page would be setup as a no-index. This seems to me like something Google would frown on. Does anyone know the SEO implications behind using a tool like this? I'm concerned google will see links to a blank page no-index page and find it suspect.
Intermediate & Advanced SEO | | LyntonWeb0 -
Authorship, SEO and implementation at an institutional level
Hi Everyone, Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization? Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post. Thanks Carla
Intermediate & Advanced SEO | | Carla_Dawson0 -
Are Their Any SEO Dangers When Cleaning Up a Site
I'm doing some housekeeping on my website. Removing old blogs that are out of date (2008) or things have moved on. The blogs I'm removing are being 301'd to relevant newer blogs. Can this type of clean up cause any problems that affect the optimisation of a site? Looking forward to hearing your views. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Mobile SEO? Do we need it or not?
Hi Guys, I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not. The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization. The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part? Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
Intermediate & Advanced SEO | | seekjobs0 -
Hyphen domain effect SEO?
Hi Guys, I am looking to buy some domain that have the keyword I want in - but my question is; Does using hypehns in a domain effect your SEO? Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0