Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

PDF for link building - avoiding duplicate content

Intermediate & Advanced SEO

540

BobGW last edited by

Hello,

We've got an article that we're turning into a PDF. Both the article and the PDF will be on our site. This PDF is a good, thorough piece of content on how to choose a product.

We're going to strip out all of the links to our in the article and create this PDF so that it will be good for people to reference and even print. Then we're going to do link building through outreach since people will find the article and PDF useful.

My question is, how do I use rel="canonical" to make sure that the article and PDF aren't duplicate content?

Thanks.
1 Reply Last reply
Reply Quote 0
DoRM last edited by
Indicate the canonical version of a URL by responding with the Link rel="canonical" HTTP header. Addingrel="canonical" to the head section of a page is useful for HTML content, but it can't be used for PDFs and other file types indexed by Google Web Search. In these cases you can indicate a canonical URL by responding with the Link rel="canonical" HTTP header, like this (note that to use this option, you'll need to be able to configure your server):
```
Link: <http: www.example.com="" downloads="" white-paper.pdf="">; rel="canonical"</http:> 
```
Google currently supports these link header elements for Web Search only.

You can read more her http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Duplicate Content Issues :(

I am wondering how we can solve our duplicate content issues. Here is the thing: There are so many ways you can write a description about a used watch. http://beckertime.com/product/mens-rolex-air-king-no-date-stainless-steel-watch-wsilver-dial-5500/ http://beckertime.com/product/mens-rolex-air-king-stainless-steel-date-watch-wblue-dial-5500/ Whats different between these two? The dial color. We have a lot of the same model numbers but with different conditions, dial colors, and bands.. What ideas do you have?
Intermediate & Advanced SEO | | KingRosales

0
Duplicate Page Content - Shopify

Moz reports that there are 1,600+ pages on my site (Sportiqe.com) that qualify as Duplicate Page Content. The website sells licensed apparel, causing shirts to go into multiple categories (ie - LA Lakers shirts would be categorized in three areas: Men's Shirts, LA Lakers Shirts and NBA Shirts)It looks like "tags" are the primary cause behind the duplicate content issues: // Collection Tags_Example: : http://www.sportiqe.com/collections/la-clippers-shirts (Preferred URL): http://www.sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag): http://sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag, w/o the www.): http://sportiqe.com/collections/all-products/clippers (Different collection, w/ tag and same content)// Blog Tags_Example: : http://www.sportiqe.com/blogs/sportiqe/7902801-dispatch-is-back: http://www.sportiqe.com/blogs/sportiqe/tagged/elias-fundWould it make sense to do 301 redirects for the collection tags and use the Parameter Tool in Webmaster Tools to exclude blog post tags from their crawl? Or, is there a possible solution with the rel=cannonical tag?Appreciate any insight from fellow Shopify users and the Moz community.
Intermediate & Advanced SEO | | farmiloe

0
How to avoid too many "On Page Links"?

Hi everyone I don't seem to be able to keep big G off my back, even though I do not engage in any black hat or excessive optimization practices. Due to another unpleasant heavy SERP "fluctuation" I am in investigation mode yet again and want to take a closer look at one of the warnings within the SEOmoz dashboard, which is "Too many on page links". Looking at my statistics this is clearly the case. I wonder how you can even avoid that at times. I have a lot of information on my homepage that links out to subpages. I get the feeling that even the links within the roll-over menus (or dropdown) are counted. Of course, in that case then you will end up with a crazy amount of on page links. What about blog-like news entries on your homepage that link to other pages as well? And not to forget the links that result from the tags underneath a post? What am I trying to get at? Well, do you feel that a bad website template may cause this issue i.e. are the links from roll-over menus counted as links on the homepage even though they are not directly visible? I am not sure how to cut down on the issue as the sidebar modules are present on every page and thus up the links count wherever you are on the site. On another note, I've seen plenty of homepages with excessive information and links going out, would they be suffering from the search engines' hammer too? How do you manage the too many on page links issue? Many thanks for your input!
Intermediate & Advanced SEO | | Hermski

0
Frequent FAQs vs duplicate content

It would be helpful for our visitors if we were to include an expandable list of FAQs on most pages. Each section would have its own list of FAQs specific to that section, but all the pages in that section would have the same text. It occurred to me that Google might view this as a duplicate content issue. Each page _does _have a lot of unique text, but underneath we would have lots of of text repeated throughout the site. Should I be concerned? I guess I could always load these by AJAX after page load if might penalize us.
Intermediate & Advanced SEO | | boxcarpress

0
How to prevent duplicate content within this complex website?

I have a complex SEO issue I've been wrestling with and I'd appreciate your views on this very much. I have a sports website and most visitors are looking for the games that are played in the current week (I've studied this - it's true). We're creating a new website from scratch and I want to do this is as best as possible. We want to use the most elegant and best way to do this. We do not want to use work-arounds such as iframes, hiding text using AJAX etc. We need a solid solution for both users and search engines. Therefor I have written down three options: Using a canonical URL; Using 301-redirects; Using 302-redirects. Introduction The page 'website.com/competition/season/week-8' shows the soccer games that are played in game week 8 of the season. The next week users are interested in the games that are played in that week (game week 9). So the content a visitor is interested in, is constantly shifting because of the way competitions and tournaments are organized. After a season the same goes for the season of course. The website we're building has the following structure: Competition (e.g. 'premier league') Season (e.g. '2011-2012') Playweek (e.g. 'week 8') Game (e.g. 'Manchester United - Arsenal') This is the most logical structure one can think of. This is what users expect. Now we're facing the following challenge: when a user goes to http://website.com/premier-league he expects to see a) the games that are played in the current week and b) the current standings. When someone goes to http://website.com/premier-league/2011-2012/ he expects to see the same: the games that are played in the current week and the current standings. When someone goes to http://website.com/premier-league/2011-2012/week-8/ he expects to the same: the games that are played in the current week and the current standings. So essentially there's three places, within every active season within a competition, within the website where logically the same information has to be shown. To deal with this from a UX and SEO perspective, we have the following options: Option A - Use a canonical URL Using a canonical URL could solve this problem. You could use a canonical URL from the current week page and the Season page to the competition page: So: the page on 'website.com/$competition/$season/playweek-8' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would have a canonical tag that points to 'website.com/$competition/' The next week however, you want to have the canonical tag on 'website.com/$competition/$season/playweek-9' and the canonical tag from 'website.com/$competition/$season/playweek-8' should be removed. So then you have: the page on 'website.com/$competition/$season/playweek-9' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would still have a canonical tag that points to 'website.com/$competition/' In essence the canonical tag is constantly traveling through the pages. Advantages: UX: for a user this is a very neat solution. Wherever a user goes, he sees the information he expects. So that's all good. SEO: the search engines get very clear guidelines as to how the website functions and we prevent duplicate content. Disavantages: I have some concerns regarding the weekly changing canonical tag from a SEO perspective. Every week, within every competition the canonical tags are updated. How often do Search Engines update their index for canonical tags? I mean, say it takes a Search Engine a week to visit a page, crawl a page and process a canonical tag correctly, then the Search Engines will be a week behind on figuring out the actual structure of the hierarchy. On top of that: what do the changing canonical URLs to the 'quality' of the website? In theory this should be working all but I have some reservations on this. If there is a canonical tag from 'website.com/$competition/$season/week-8', what does this do to the indexation and ranking of it's subpages (the actual match pages) Option B - Using 301-redirects Using 301-redirects essentially the user and the Search Engine are treated the same. When the Season page or competition page are requested both are redirected to game week page. The same applies here as applies for the canonical URL: every week there are changes in the redirects. So in game week 8: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' A week goes by, so then you have: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' Advantages There is no loss of link authority. Disadvantages Before a playweek starts the playweek in question can be indexed. However, in the current playweek the playweek page 301-redirects to the competition page. After that week the page's 301-redirect is removed again and it's indexable. What do all the (changing) 301-redirects do to the overall quality of the website for Search Engines (and users)? Option C - Using 302-redirects Most SEO's will refrain from using 302-redirects. However, 302-redirect can be put to good use: for serving a temporary redirect. Within my website there's the content that's most important to the users (and therefor search engines) is constantly moving. In most cases after a week a different piece of the website is most interesting for a user. So let's take our example above. We're in playweek 8. If you want 'website.com/$competition/' to be redirecting to 'website.com/$competition/$season/week-8/' you can use a 302-redirect. Because the redirect is temporary The next week the 302-redirect on 'website.com/$competition/' will be adjusted. It'll be pointing to 'website.com/$competition/$season/week-9'. Advantages We're putting the 302-redirect to its actual use. The pages that 302-redirect (for instance 'website.com/$competition' and 'website.com/$competition/$season') will remain indexed. Disadvantages Not quite sure how Google will handle this, they're not very clear on how they exactly handle a 302-redirect and in which cases a 302-redirect might be useful. In most cases they advise webmasters not to use it. I'd very much like your opinion on this. Thanks in advance guys and galls!
Intermediate & Advanced SEO | | StevenvanVessum

0
Worldwide Stores - Duplicate Content Question

Hello, We recently added new store views for our primary domain for different countries. Our primary url: www.store.com Different Countries URLS: www.store.com/au www.store.com/uk www.store.com/nz www.store.com/es And so forth and so on. This resulted in an almost immediate rankings drop for several keywords which we feel is a result of duplicate content creation. We've thousands of pages on our primary site. We've assigned a "no follow" tags to all store views for now, and trying to roll back the changes we did. However, we've seen some stores launching in different countries with same content, but with a country specific extensions like .co.uk, .co.nz., .com.au. At this point, it appears we have three choices: 1. Remove/Change duplicate content in country specific urls/store views. 2. Launch using .co.uk, .com.au with duplicate content for now. 3. Launch using .co.uk, .com.au etc with fresh content for all stores. Please keep in mind, option 1, and 3 can get very expensive keeping hundreds of products in untested territories. Ideally, we would like test first and then scale. However, we'd like to avoid any duplicate penalties on our main domain. Thanks for your help and answers on the same.
Intermediate & Advanced SEO | | globaleyeglasses

0
Duplicate Content Question

My client's website is for an organization that is part of a larger organization - which has it's own website. We were given permission to use content from the larger organization's site on my client's redesigned site. The SEs will deem this as duplicate content, right? I can "re-write" the content for the new site, but it will still be closely based on the original content from the larger organization's site, due to the scientific/medical nature of the subject material. Is there a way around this dilemma so I do not get penalized? Thanks!
Intermediate & Advanced SEO | | Mills

1
Do Banner Ads Help In Link Building?

We have been contacting some webmasters for building links, but a lot of them will only do banner ads on there site. Is having a keyword rich alt tag on the banner ad and a do follow link to our site just as good? Would like to hear your thoughts and l experiences in trying to leverage these banner ads to help in seo ranking. Thank you in advance for your input!
Intermediate & Advanced SEO | | anchorwave

0