Link Building in russian speaking countries
-
Hello, We are an international company, based mostly in Romania and Hungary, but we also launched some websites in Ukraine. The interesting thing in Ukraine that we are facing heavily, is how they are doing link building. Basically the only link building that they do is buying links through a platform: sape.ru (http://www.mainlinkads.com/ this is English version). Local SEO consultants also advice to buy links. It wasn't so much a problem, but when you have a good site with good content, but have competitors that are buying links and then overcome our good keyword positions, we started to questions whether to start buying links ourselves. What is your opinion on this? Is it possible that Google will penalize a big bunch of sites, now in sape.ru there are: 487 069 sites? Can we adopt the same strategy as our competitors as long as it is working? Thanks, Irina
-
That's a tough one, huh Irina? If sites are only agreeing to link via payment, I'd try to add some value by looking for content sharing opportunities and slightly more robust ways of purchasing an associated link than just the link alone. This way there's some justification to the payment and the link can be considered residual. It sounds like you're doing all the right things so far.
-
Thank you Ryan,
Sites were launched 2 - 3 years ago, so not so new on the market :), we already connected them with our proprieties in other countries, and also for half an year doing some social marketing.
We tried to get some links by contacting other sites, but good valuable sites only agree to sell links :).
-
This is always a difficult question when you enter a market that is heavily in to link buying / manipulation. It's pretty logical to conclude that Google knows this is going on, so you're left wondering if it's the only way, or if everyone else is doing it would I really get penalized for it too?
If your websites in the Ukraine are new, I'd recommend sticking to creating links and signals that are from trusted sources before going down the link buying road. Google also gives positive weight to sites that have more links from other countries so you could link to your Ukrainian sites from Romania and Hungry where applicable. Try spending a few months getting social traction and non-bought links and see if that begins to make you competitive. At that point you should have a better idea of what to do.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are some regions/countries not indexing correctly?
Hi All, Recently I've added different regions (website.com/se/ etc) to Google search console and pointed them to their relevant countries, but only half are working when I search from a regions IP with a VPN and use the correct Google search ( Google.se etc ). Will this correct over time? or is something else causing them not to be indexed up correctly? Thanks in advance <colgroup><col width="81"><col width="104"></colgroup>
International SEO | | WattbikeSEO
| Country | Appear in SERP 17/12/2018 |
| AU | TRUE |
| CZ | TRUE |
| DK | TRUE |
| HK | TRUE |
| IE | TRUE |
| IT | TRUE |
| KR | TRUE |
| NL | TRUE |
| NZ | TRUE |
| SE | TRUE |
| SG | TRUE |
| US | TRUE |
| ZA | TRUE |
| AE | FALSE |
| AT | FALSE |
| CH | FALSE |
| CN | N/A |
| DE | FALSE |
| EE | FALSE |
| ES | FALSE |
| FI | FALSE |
| FR | FALSE |
| GB | FALSE |
| GR | FALSE |
| JP | FALSE |
| NO | FALSE |
| PL | FALSE |
| RU | FALSE |
| SI | FALSE |
| TR | FALSE |0 -
How can I restrict the domains country by country?
Hello, I have Two Domains one is xyz.co.uk and other is xyz.com Now, my main target for .com is United States, and I don't want to open that .com domain in any other country especially India. The same with the .co.uk, I dont want to open .co.uk in other countries. I did it with some developer help but it gave me redirected error in Google Webmaster. Can anyone please guide me how I can do this the proper way ? And Other issues is, how can I implement ,if any user in United States open xyz.co.uk than he should redirect to the .com version. Thank you.
International SEO | | AmitTulsiyani0 -
Footer Links
Ok I have a plan for the footer links on our site which interlink and point to our international sites, let me run it by you guys and let me know your thoughts. First part is that due to these being sitewide links I am going to nofollow all of them apart from the links in the footer of the home page which ill keep as follow. Second is to use branded terms for these country flags so company name and location instead of being our main keyword... Is there anything else that I should consider here?
International SEO | | EwanFisher0 -
Link Builder Freelance/Agency in Italy_
Hi! We are looking for a link builder freelance or an SEO agency specialized in link building for the Italian market. Could you recommend any? Did anyone have any experience with a good Italian agency/freelance? Thanks!
International SEO | | jorgediaz0 -
Reciprocal Links between my own sites ?
Is is ok to have Reciprocal Links between sites you really own ? We have a website that has been regionalized to 5 countries, using 5 different domains. The content is exclusive for the country but the keywords used might be similar. We have all the domains under the same Analytics account and all of them share the same Adsense code. Can I be penalized by Google for making reciprocal links between them ? Is something usefull for improving the SEO rank or I should avoid doing it ? Thanks in advance
International SEO | | martincad0 -
What countries does Google crawl from? Is it only US or do they crawl from Europe and Asia, etc.?
Where does Google crawl the web from? Is it in the US only, or do they do it from a European base too? The reason for asking is for GeoIP redirection. For example, if a website is using GeoIP redirection to redirect all US traffic to a .com site and all EU traffic to a .co.uk site, will Google ever see the .co.uk site?
International SEO | | Envoke-Marketing2 -
Multi-lingual SEO: Country-specific TLD's, or migration to a huge .com site?
Dear SEOmoz team, I’m an in-house SEO looking after a number of sites in a competitive vertical. Right now we have our core example.com site translated into over thirty different languages, with each one sitting on its own country-specific TLD (so example.de, example.jp, example.es, example.co.kr etc…). Though we’re using a template system so that changes to the .com domain propagate across all languages, over the years things have become more complex in quite a few areas. For example, the level of analytics script hacks and filters we have created in order to channel users through to each language profile is now bordering on the epic. For a number of reasons we’ve recently been discussing the cost/benefit of migrating all of these languages into the single example.com domain. On first look this would appear to simplify things greatly; however I’m nervous about what effect this would have on our organic SE traffic. All these separate sites have cumulatively received years of on/off-site work, and even if we went through the process of setting up page-for-page redirects to their new home on example.com, I would hate to lose all this hard-work (and business) if we saw our rankings tank as a result of the move. So I guess the question is, for an international business such as ours, which is the optimal site structure in the eyes of the search engines; Local sites on local TLD’s, or one mammoth site with language identifiers in the URL path (or subdomains)? Is Google still so reliant on TLD for geo targeting search results, or is it less of a factor in today’s search engine environment? Cheers!
International SEO | | linklater0 -
Google Directory Listings in multiple countries
I was doing some competitive link research and one of the sites I was looking at has links in multiple Google Directories of other countries. By that I mean a listing in: www.google.pl www.google.hu www.google.pt www.google.co.nz www.google.ie www.google.com.sg www.google.vg and a few others It seemed kind of odd because the site getting these links is a ranch in Oregon. Here is the Open Site Explorer info. I'm a bit of a noob so I've never seen this before. Are these kinds of links worth pursuing? If so, how did they get these multiple listings?
International SEO | | AaronParrish0