Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google ranking my site abroad, how to stop?
-
Hi Mozzers,
I have a UK based ecommerce site, that sells only to the UK. Over the last month Google has started ranking my site on foreign flavours of Google, so I keep getting traffic coming to my site from Europe, America and the far east that we could never sell to, and as a result bounce is going up and engagement is going down.
They are definitely coming to the site from google searches that relate to my product type, but in regions I do not service.
Is there a way to stop google doing this? I have the target set to UK in WMT, but is there anything else I can do? I worried about my UK ranking being damaged by an increasing overall bounce rate.
Thanks
-
You can add a couple of signals such as meta language tag globally
and also in the footer make sure you have your address listed globally on the site, UK, United Kingdom, Great Britain, whatever variations you can include are all hints to Google as to where your business is.
Also, I agree with Robert, worry about the behavior of your qualified regional traffic and not cutting off traffic from other regions just because of bounce rate and time on site. I'd personally prefer the traffic and visibility.
-
Andrew,
I can understand that you are concerned re the bounce rate, but you are likely over-concerned where you do not need to be. The reason is no site is losing ranking to bounce rate. Yes, there is a very low amount of debate on this, but I do not see it in the day to day and I look over a lot of sites. First, with your WMT settings as you have them, Google knows where your market is.
So, to help you feel better, do this: Take a look at your non UK traffic. Is the high bounce rate coming from there? If so and if the algorithm takes it into account (it does not), then the algorithm also takes into account the bounce is from other than your proclaimed market. (The increase in BR).
Worry about your traffic in the UK - is it up or down? Is your time on site increasing or decreasing? How many page views are you getting over time? Have you gotten your content to a place where it is not the same descriptions and images as others selling the same furniture? Then, or before, how are you converting? Are your sales good? Increasing? Decreasing?
Last question is this. Assume for whatever reason, that a crazy Yank goes to your site and sees a lovely divan he wishes to purchase and is willing to pay $1,000 to ship it to Texas... Would you let him?
Best to you,
Robert
-
if the problem is that those visitors from abroad are making your analytics data less valid, try to make a filtered profile where only visitors from the UK are included.
But unfortunately, there is no "local type" robots.txt where you can block specific countries. you could ban certain IP ranges from accessing your site but i wouldn't recommend that...
-
Hi Philipp,
Thanks for your response. As I said already I have put UK as my target in WMT (web master tools).
The problem is that as soon as you arrive on my site it is pretty clearly UK only - and it is a furniture site, so who in their right mind would try to buy a 3 door wardrobe from over 1,000 miles away! hence they leave almost immediately and my bounce is going up.
-
Nope, you can't. But you can go to Webmaster Tools > Settings and set your geolocation to the UK. This won't stop your page being indexed in other countries, but might probably put the emphasis on UK results.
But I don't see what the problem is with ranking abroad. In general, it doesn't hurt to get traffic, even if it's non-converting. Or do you get too many requests that won't lead to sales?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
Technical SEO | | Chophel
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Site indexed by Google, but (almost) never gets impressions
Hi there, I have a question that I wasn't able to give it a reasonable answer yet, so I'm going to trust on all of you. Basically a site has all its pages indexed by Google (I verified with site:sitename.com) and it also has great and unique content. All on-page grades are A with absolutely no negative factors at all. However its pages do not get impressions almost at all. Of course I didn't expect it to be on page 1 since it has been launched on Dec, 1st, but it looks like Google is ignoring (or giving it bad scores) for some reason. Only things that can contribute to that could be: domain privacy on the domain, redirect from the www to the subdomain we use (we did this because it will be a multi-language site, so we'll assign to each country a subdomain), recency (it has been put online on Dec 1st and the domain is just a couple of months old). Or maybe because we blocked crawlers for a few days before the launch? Exactly a few days before Dec 1st. What do you think? What could be the reason for that? Thanks guys!
Technical SEO | | ruggero0 -
How do we keep Google from treating us as if we are a recipe site rather than a product website?
We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website. My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain. Currently our URL structure is... domain.com/products/product-name.html domain.com/recipes/recipe-name.html We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.
Technical SEO | | bearpaw0 -
Ranking on google.com.au but not google.com
Hi there, we (www.refundfx.com.au) rank on google.com.au for some keywords that we target, but we do not rank at all on google.com, is that because we only use a .com.au domain and not a .com domain? We are an Australian company but our customers come from all over the world so we don't want to miss out on the google.com searches. Any help in this regard is appreciated. Thanks.
Technical SEO | | RefundFX0 -
Google rankings dropped dramatically after 24 hrs of hosting suspension
Hi, One of my websites ( http://www.traveldestinationsearch.com/ ) dropped most of its Google rankings after 24 hours of hosting suspension (from April 26 until April 27, 2012). The hosting company suspended my website after exceeding the bandwidth limit: there was no unusual activity on my website, it just exceeded its bandwidth limit by 20-30MB for the previous month. Anyway, the website is back online since April 27 but the problem is that, following these 24 hrs of no service, I see a dramatic decrease of my website's Google rankings for its main keywords. Even today, April 29, I can't find my website anywhere in the first 100 results for most of its targeted keywords. Before the suspension, the website ranked #1 for its main keyword and somewhere in the first 2-3 pages of Google search results for other two main keywords. My question is: is it the hosting suspension the reason for the Google ranking drop, and (assuming this is a temporary problem) when do you think I should expect my website to regain the rankings it had before the hosting suspension? Thanks for your support. Regards, Adrian
Technical SEO | | AdrianBanu0 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0 -
Impact of 401s on Site Rankings
Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)
Technical SEO | | Christy-Correll0