Industry benchmarks stats

[simon_realbuzz]

Hi Mozzers,

Just wondering if someone could point me in the direction of some useful industry benchmarks stats. I'm currently looking at a healthy active living website but trying to find out some average benchmark stats (things like av bounce rate, av time on site, pages per visit etc) for this sector so I can compare this with the site analytics.

Having had a look around I can't find a great deal out there relating to average benchmark stats for this sector. Your help greatly appreciated.

Thanks

Simon

[retailgeek]

The trick is finding someone that covers your sector.

If it's an e-com site, the Internet Retailer Top 500 is popular and a newer list from website magazine:

https://www.internetretailer.com/top500/

http://www.websitemagazine.com/web100/2013/

There are a variety of comercial services:

Compete.com

alexa.com

comscore.com

Many vendors work with a large number of sites and get access to their analytics, and it's not uncommon for them to publish aggregate benchmarks from their client bases:

http://www.rimmkaufman.com/thought-leadership/quarterly-reports/

http://monetate.com/research/#axzz2MP5G0Wug

[EEE3]

One more: http://www.forrester.com

[EEE3]

I'd love a better resource for this one also.

I know you're looking for something specific, but here are some worthwhile resources you could try if you haven't already:

• http://blog.kissmetrics.com
• http://blog.hubspot.com/blog/tabid/6307/bid/33742/12-Revealing-Charts-to-Help-You-Benchmark-Your-Business-Blogging-Performance-NEW-DATA.aspx
• http://www.thinkwithgoogle.com/insights/library/studies/?cat=measure-and-analyze
• http://pewinternet.org/Reports/2012/Future-of-Big-Data/Overview.aspx
• Google+ - follow people like Avinash Kaushik which will then lead you to a slew of other Analytics brains as well. They often post interesting stats they come across.

Some big research firms also have Internet Roundtables, for example, like the one JD Power & Associates has for the automotive industry.

You might also see if any research papers have been published by doing a scholarly search since programs such as Masters of Science in Analytics are growing.

You could also check out some of the Google Analytics Certified Partners' blogs.

Not knowing what sector you're in, you could be right in that there hasn't been a study specifically catering to it, but maybe you'd be able to pull in some applicable data from the resources above.