Industry Benchmarks for Google Analytics
-
Hey Mozites!
I was wondering if anyone has come across any good resources for industry benchmarks relating to google analytics? (Social stats would be great as well, but Google Analytics is my main concern)
Specifically, I have a client that is a bank and I would love to be able to compare their stats (traffic, unique visitors, bounce rate, time on site, conversion rates...) to other regional banks.
Any ideas?
Thanks for reading and for your help!
-
Hi
Have you noticed that you can access industry benchmarks again in Google Analytics?
Make sure you activate anonymous sharing in your GA-account settings.
The report becomes available in Target Audience > Benchmarking.Hope this helps
-
if you want very granular information like that I would at http://trendspro.builtwith.com/pro-features
they are able to give you the type of data I hope you're looking for. I also believe compete should give you options somewhat similar to that.
Sincerely,
Thomas
-
Thanks for your response Tom! I am not so worried at the moment about where they are ranking but, for instance using banks as an example, this quarter has traffic increased or decreased. I just wasn't sure if anyone knew of quarterly reports that companies are doing for different industries.
I will check out those links for competitor analysis however. Thank you for sharing!
-
Everything you're talking about wanting to do you can do with Google analytics
competitors analytics when you want to get true analytics data from a competitor you would literally have to ask
them and they would have to say of course please take this. However you can use this guide which I believe is well done in comparing different websites of competitors
http://www.orbitmedia.com/blog/website-competitive-analysis-tools
the tool I have had the best luck with analytics wise is
is also a good tool but the free version is not quite as comprehensive.
However like I said you do need to take everything into account
comparing what you're competitors are ranking for is not easy.
Without access to their analytics you really will never know.
However you do have a chance at getting pretty close with software like compete.com
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Using Google Analytics to See What Time of Day Visitors View My Site
Hi folks, My company has Google Analytics setup for all of our websites, but I am a bit stumped on something. Now, this may not be possible, but am I able to see what time of day visitors most frequently view my blog? I would like to optimize blog post publishing for when I know we have in influx of visitors, yet I cannot find this information on GA. Any input would be much appreciated. Regards,
Search Behavior | | Instabill
Meghan0 -
Industry benchmarks stats
Hi Mozzers, Just wondering if someone could point me in the direction of some useful industry benchmarks stats. I'm currently looking at a healthy active living website but trying to find out some average benchmark stats (things like av bounce rate, av time on site, pages per visit etc) for this sector so I can compare this with the site analytics. Having had a look around I can't find a great deal out there relating to average benchmark stats for this sector. Your help greatly appreciated. Thanks Simon
Search Behavior | | simon_realbuzz0 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Google Penalisation - Any help would be appreciated!
Hi,
Search Behavior | | ChrisHolgate
We’ve recently received a Google notification of unnatural linking along with a confirmation that we're being penalised. There were a few other sites that we owned that perhaps had too many links pointing to our main domain so we trimmed them down and submitted a reconsideration request and got the following back: "Dear site owner or webmaster of http://www.refreshcartridges.co.uk/,
We received a request from a site owner to reconsider http://www.refreshcartridges.co.uk/ for compliance with Google's Webmaster Guidelines.
We've reviewed your site and we still see links to your site that violate our quality guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to comply with our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have additional questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team" I want to stress that we have never in the past and do not currently buy any backlinks. The problem that we face now is that our site has been online for best part of a decade, there are thousands of people linking to us and I have absolutely no idea where to start. We don’t use an SEO Company but in the past few months have been using SEOmoz to improve our on-page optimisation. I know it’s a massive ask but if could a member of the SEOmoz community or a staff member quickly take a gander and let us know if anything in particular sticks out like a sore thumb it would mean a great deal to me. Of course, if needed we’ll employ the services of an SEO company but I’m hoping one of you guys will see something immediately obvious that could really help us out! Thanks in advance. Kind regards Chris0 -
Google Rel="Next" & Rel="Prev"
Hello, I have a catalogue website and I am implementing the rel="next" and rel="prev" to the website. My question is that we do have a view all page also, which apparently Google likes over a 'page1'.. Should I add the canonical to this page? I already have it set to WEBSITEURL/sonos (which is going well) I don’t want to have to change this to [URL]sonos/view-all (which is my view all link) as the first page is getting ranked well I am then telling Google no, the view all page is the parent. Any advice would be very much appreciated. Thanks Rick
Search Behavior | | Lantec0 -
Can I use Google Analytics to find out actual times of visits during the day??
Hi, I'm a newbie at all this - I hope someone can help me. We're thinking of running time-specific offers to try and convert as many of our customer site visits as possible e.g. 15% discount if you call between, say, 2 and 5pm. It would be really helpful to me to find out what times of day people are visiting our site. I can't seem to find a way to do this on Google Analytics. Can anyone help? Thanks so much Sue
Search Behavior | | 3Amigos0 -
Google Location - Taking Away Our National Reach?
Hey, I was just noticing that we achieve #2 ranking on Google for one of our customers for one of their primary keyword phrases. But then I noticed the traffic analytics were not matching what we should expect from that keyword phrase. Then I noticed, in using "Chrome's Incognito Window", that our location was automatically selected for our main geographical city area. I then went and changed that location from Denver, to San Diego & Also Chicago, just to see what would happen, and I noticed we instantly dropped from #2 to #7 when changing our location. I don't know what my question is, but I guess I feel like that is preventing us from achieving the results we need to sell ecommerce products. Is there any info on this or suggestions anyone has on how to tackle this issue? It feels like Google is pulling the rug out from underneath our feet and trying to spread rankings more to localized areas, rather than offering someone the opportunity to capitalize on good rankings for a national audience. I understand why they would do it, and I don't say I disagree. But it just seems to affect our work as SEO's doesn't it? Since we can't be as effective for customers that have a global audience instead of strictly a localized one. I'm curious to see what people have to say about this issue. Thanks!
Search Behavior | | JerDoggMckoy0