Competitor Adwords Keyword Analysis
-
Hi everyone,
My company is exploring moving into a new industry, and I'm struggling a bit with where to start regarding adwords / keywords.
I'm wondering if you have any recommendations regarding a tool for analyzing what others in the space are using for keywords in Adwords (preferably including some detail regarding CPC, volume, etc...).
There appear to be several options (both free and paid). I'm just looking for what you'd consider a good product (whether paid or otherwise).
Thanks in advance and greatly appreciate any insight you may have.
Best,
Jason
-
Spyfu and SEMrush for me.
-
Thanks! Those seem to be popular options, thanks for confirming.
-
I have had folks tell me about SpyFU and keywordspy
-
I use wordstream on our team to manage our PPC efforts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for multiple keyword phrases
Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!
Moz Pro | | dieselprogrammers0 -
Help: keyword position on google.ro (country: Romania)
Hello there, I have a stupid question: Why i cannot grow up, or google not do anything, when all indicators are better than a competitor. If you will see this link: http://analytics.moz.com/search/analyze-keyword-report/542983.308651/huse samsung galaxy s4 , you will see that, they are 1st on that keyword for better than 2 month. And we have better PA / Links / DA. Thank you in advance, Shanaki
Moz Pro | | Shanaki0 -
Ranking keyword ecommerce product
Hi guys, I run an ecommerce store footdistrict.com. We sell sneakers. My question relates to the name of some of my products and how to rank for them. This concerns to the shoes from New Balance The name of this products follows this format: New Balance XXNumberXXX . But actually I have realized I am ranking for New Balance XXNumber XXX . Note the space between the number and the last 3 characters. All my titles, h1, keywords follow this format. Example: New Balance WL574 RUP vs New Balance WL574RUP My questions are: 1. How would you determine which keyword to rank for: New Balance XXNumberXXX or New Balance XXNumber XXX? I have thought of using analytics data to see the pattern of the users search or maybe the difficulty of the keyword? I am receiving a decent amount of traffic for New Balance XXNumber XXX but I wonder if it'd be higher ranking for New Balance XXNumberXXX 2. Does the algorithmn take into account this space? According to the On page Grader, I have an A for New Balance XXNumber XXX and a F for New Balance XXNumber XXX but I assume the engine doesn't work this way 3. What would you do? Thanks very much Kind regards
Moz Pro | | footd0 -
Is There a Tool to Link Moz Keyword Rankings With Google Adwords Campaigns?
I wanted to know if there is a tool or other way to automatically link my Moz keyword rankings with my Google Adwords account for the purpose of allowing me to "pause" Adwords campaigns for keywords for which I rank well in the SERP's and to "activate" Adwords for keywords for which I do not rank well. Since these rankings can change from week to week, it would be great to be able to turn on and off Adwords for specific keywords depending upon my rankings that week.
Moz Pro | | hildebrandlaw0 -
Keyword Suggestion Tool
I want to know is their any good keyword suggestion tool other than Google keyword suggestion tool and keyword planner. I need to have a list of free ones only for now.
Moz Pro | | csfarnsworth0 -
I'm shocked! KEYWORD SERPs: GA avg. position vs. SEOmoz
SEOmoz has us our position for a particular keyword as "Not in Top 50". The same keyword is listed in GA with an average position of. 3.0. What am I missing here? When I do a search, I most definitely am not seeing us listed as #3 for this keyword, and tend to believe the SEOmoz number, but why is it so wildly different in GA? Should I have hope? There is another keyword that SEOmoz has us at #4 and it isn't even on the GA list. Can anyone explain this to me? Many thanks.
Moz Pro | | gfiedel0 -
What is keyword difficulty
I see in SEOmoz ..........there is a keyword research tool which show keyword difficulty............. I want to know about keyword difficulty and what i understood after seeing this result
Moz Pro | | slrana1 -
Analysing competitors' backlinks?
I am doing some competitor analysis and one thing that I want to know is how many links my competitors have and how many different domains link to their sites. I got some figures on this both from the SEO Moz toolbar and from Majestic SEO. My problem is that the figues are massively different. E.g. SEO Moz says 9657 links from 95 domains, Majestic says 4895 links from 1722 domains. Who do I believe? And where do each of these tools get their data from?
Moz Pro | | mascotmike0