No Keyword in URL
-
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it.
My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please?
Lindsay
-
Thanks Tom,
I do agree about the importance (or lack of it) of the domain/keyword issue, I was more curious as to why it wasn't being seen. But you've put my mind at rest.
-
They might be reporting that the keyword doesn't appear in the URL after the domain and TLD. What I mean is, it may be saying that because the keyword isn't appearing like this: "http://www.domain.com/internet-marketing", the platform may not think it's appearing.
Whatever the technical reason is, I wouldn't worry about it much for two reasons. First of all because, as you say, the keyword is there in the domain. Second because having the keyword in the URL is a pretty insignificant ranking factor. This report is a little dated now, but the SearchMetrics ranking factors show little correlation between the keyword appearing in the URL and the pages visibility in the SERPs. I'm not one to optimise based on correlation factors, nor do I take everything in that report as gospel, but I am inclined to agree that, while having your keyword in the URL might provide a slight benefit, it's certainly not a definitive factor.
That's why I wouldn't worry too much, in your case, and move on. Hope this helps!
-
Pages and Domains are read differently with these tools i imagine.
Your domain has "internet marketing" but your page might not.
If you would prefer NOT to have the keyword in the PAGE url aswell as the domain (for user experience reasons), i wouldn't stress about it as the keyword IS in the URL..
Its just a case of the tools reading the page URL and not taking the domain keywords into consideration.
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Broken URL Links
Hi everyone, I have a question regarding broken URL links on my website. Late last year I move my site from an old platform to Shopify, and now have broken URL links giving out 4xx errors. When I look at Moz Pro>Campaigns>Insights>links, I can see the top broken URL links, however there is a difference if copy & paste URL directly from Moz Pro and by Export CSV file. For example below, If I copy and paste links direct from Moz Pro, it has the “http://” in front as below: http://www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg But when I export the list of links as an CSV file, the http:// is removed. www.thehairhub.com.au/WebRoot/ecshared01/Shops/thehairhub/57F3/1D8F/D244/C675/E27D/AC10/003F/35AD/manic-panic-colours.jpg Another Example below: By copy & paste URL direct from Moz Pro
Technical SEO | | johnwall
http://thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue By export CSV file.
thehairhub.com.au/Shop-Brands/Vitafive-CPR/CPR-Rescue Which one do I use to enter into the “Redirect From” field in Shopify URL Redirects? Do I need to have the http:// in front of the URL? Or is it not required for redirects to work? Kind Regards, John Wall
The Hair Hub0 -
URL Parameters as pagination
Hi guys, due to some changes to our category pages our paginated urls will change so they will look like this: ...category/bagger/2?q=Bagger&startDate=26.06.2017&endDate=27.06.2017 You see they include a query parameter as well as a start and end date which will change daily. All URLs with pagination are on noindex/follow. I am worrying that the products which are linked from the category pages will not get crawled well when the URLs on which they are linked from change on a daily basis. Do you have some experience with this? Are there other things we need to worry about with these pagination URLs? cheers
Technical SEO | | JKMarketing0 -
Exact keyword in domain - does it work
Hi, a hypothetical question: let's say there is a fresh domain travelnorway.com (of course there is already domain like that, I am using it just as a example) Will it rank first on googe for "travel norway" query on google?( I mean in situation where 30 other companies are trying to rank for the same phrase) Thanks!
Technical SEO | | LeszekNowakowski0 -
Dynamic vs. static URLs
Hello Everyone, I'm new here on MOZ and just getting back into SEO (a little bit) after not doing anything 'myself' for a couple of years. Currently my individual URLs show as: https://www.example.com/index.php?l=product_detail&p=107 (dynamic responsive site). I can switch it to a static site, so the individual product pages read as:https://www.example.com/catalog/category name/product name-107.html It's still a long URL, but it would be keyword rich. Some of my current dynamic pages are indexed,and due to an upgrade I had to do several months back, I already have some redirects (301) from my php extensions to the one listed above. This is my long explanation to my following questions: Does having a dynamic or static site matter when ranking in search engines I already have some redirects coming my older site to this dynamic site, so I would have to make more directs from the dynamic site to my static site - is this okay to do? I'm really at a loss, a couple of years ago, I ranked 1-3 (on Page 1) on Google for all my keywords, (all White Hat work), and now I'm into great abyss of no mans land of the internet (ranked on Page 3+) Thank you for any and all help from everyone! ~Sandra
Technical SEO | | rankmenow0 -
Inurl: search shows results without keyword in URL
Hi there, While doing some research on the indexation status of a client I ran into something unexpected. I have my hypothesis on what might be happing, but would like a second opinion on this. The query 'site:example.org inurl:index.php' returns about 18.000 results. However, when I hover my mouse of these results, no index.php shows up in the URL. So, Google seems to think these (then duplicate content) URLs still exist, but a 301 has changed the actual goal URL? A similar things happens for inurl:page. In fact, all the 'index.php' and 'page' parameters were removed over a year back, so there in fact shouldn't be any of those left in the index by now. The dates next to the search results are 2005, 2008, etc. (i.e. far before 2013). These dates accurately reflect the times these forums topic were created. Long story short: are these ~30.000 'phantom URLs' in the index out of total of ~100.000 indexed pages hurting the search rankings in some way? What do you suggest to get them out? Submitting a 100% coverage sitemap (just a few days back) doesn't seem to have any effect on these phantom results (yet).
Technical SEO | | Theo-NL0 -
Keyword density question.
For instance, if the keyword I'm targeting on a specific page is "New Orleans", the Keyword is everywhere it's supposed to be, title, meta, content, internal links, etc, .... So when I check my most relative key words with different tools, it always breaks the word up like: new - 12 times 2.3% orleans - 12 times 2.3% Should I try to fix this? or is this normal? and does google view this as 1 keyword when evaluating my site?
Technical SEO | | Nola5040 -
Meta keywords
I heard that Google doesn't use 'meta keywords' for ranking. Is that true and does it harm to use the meta tag? And how do the other big SEs use the tag?
Technical SEO | | kortingsplanet0 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0