Are 301s advisable for low-traffic URL's?
-
We are using some branded terms in URLs that we have been recently told we need to stop using. If the pages in question get little traffic, so we're not concerned about losing traffic from broken URLs, should we still do 301 redirects for those pages after they are renamed?
In other words, are there other serious considerations besides any loss in traffic from direct clicks on those broken URLs that need to be considered?
This comes up because we don't have anyone in-house that can do the redirects, so we need to pay our outside web development company. Is it worth it?
-
If those pages are indexed by Google and Google returns them in SERPs then yes, they will 404. That is why you need to test the page first and do a header redirect 301 to either the category page or the home page.
Hope that was the This Answered My Question : )
-
Great feedback! I still just have 1 remaining question, though, which I've posted below Richard's comments. Thanks!
-
The trademark issue is with the names of the subfolders, not the domain name.
-
So can you just change the links to look at the new URL? Still best to redirect them though.
Curious about why you have to change them now though as I just assumed you were using a competitors trademark in a domain before
-
Thanks for that tool! I was not familiar with it.
-
This almost fully answers my question. Those pages don't have inbound links from other sites. We have over 10,000 pages on the site, so we can't have links to them all. So, they aren't worth keeping for traffic or links.
But you say, "I would hope that you capture your 404 errors and 301 redirect all the time anyway." So, my last remaining question is: Am I necessarily creating 404 errors by not redirecting?
Thanks, everyone!
-
Yes, these are just pages on our main site. They will be renamed, and we will be keeping the content on the site.
-
If I'm reading this right though, it is only the URLs they've got to stop using, not the content. Therefore a 404 provide alternate content suggestions isn't necessary in this case; I agree that a 301 redirect is best solution - it passes the human traffic and the link juice to the correct location.
As to whether it is worth the cost, then of course it is the famous answer of "it depends". However, I'd imagine that the cost of redirects should be pretty minimal and if the old URLs drive just a couple of conversions (whatever that may be) then it should have been worthwhile, even ignoring the link juice.
-
As Ryan was stating; if those pages have inbound links, test those links for strength and if they are worth keeping, then 301.
Either way, I would hope that you capture your 404 errors and 301 redirect all the time anyway.
-
Sites put up and take down pages all the time. Broken links are of no consequence to the overall site quality.
This is a different discussion altogether, but broken URL situations actually offer an opportunity for a 404 page that offers users alternate content.
-
Are you linking out to these sites you have to get rid of?
In fact are they even sites or just other pages on your main site? I have maybe misunderstood
EDIT - I'll go ahead and assume I've just got the wrong end of the stick and it's pages on your site that you need to get rid of.
In that case if you can't redirect them can you change the links to point to different pages or even just remove them?
-
Thanks for this reply, and for the others!
OK, so the fact that your site has broken URLs doesn't bring your site in general down in the search engine rankings? Broken URLs aren't necessarily an indicator of a poor quality site that would result in some sort of penalty?
-
Redirecting them won't help the main domain rank for these brand terms, but it will capture the type in traffic and pass most of the link juice coming into these other sites.
Ultimately it shouldn't take your web development company long (unless you have hundreds) and indeed you could maybe even do it at the registrar easily (if not efficiently), so don't pay through the nose for it.
On the other hand, unless you rely on links from those other sites it won't harm your main site in any way by letting them die.
-
There are two things I would look closely at in such a situation...
Traffic: First, you want to know if these pages are generating any traffic. If they are, you should keep them. If they aren't (which it sounds like they aren't), move on to checking links...
Links: Before you scrap pages generating little inbound traffic, you should check to see if said pages have any inbound links. If they do, you would want to evaluate the quality of those links and determine if that is greater or lessor than the cost of keeping the pages and setting up redirects. If you determine these pages have valuable links, definitely 301 redirect them to a good substitute page.
When I speak of the cost associted with setting up the redirects I'm talking about the time taken to set up the redirects (likely your time or ITs time).
We use Open Site Explorer to help us audit inbound links to pages.
-
The link doesn't need to be broken. 301 redirect the existing link to the new one and anyone that is linking or typing or clicking into the old URL will be forwarded to the new one and they wont know it. Make sense? Yes, do it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this a true rel=nofollow for the whole article? "printfriendly.com" is part of the URL which is why I'm confused.
Is the rel=nofollow tag on this article a true NoFollow for the whole article (and all the external links to other sites in the article), or is it just for a specific part of the page? Here is the article: https://www.aplaceformom.com/blog/americans-are-not-ready-for-retirement/ The reason I ask is that I'm confused about the code since it has "printfriendly.com..." as a portion of the URL. Your help is greatly appreciated. Thanks!
Technical SEO | | dklarse0 -
Traffic on my website hasn't gone up since
Anyone please I am looking for some help!! My website used to get around 40 to 50 visitors a day, as soon as I created the new website and put it live, traffic has dropped by 25%, page authority for the new and some of the old URL's are only 1, but my keywords are still doing well? I have made sure that I have redirected all the old URL's to the new ones, the tracking code in at the end section of the head section. Any ideas anyone?
Technical SEO | | One2OneDigital0 -
GWT returning 200 for robots.txt, but it's actually returning a 404?
Hi, Just wondering if anyone has had this problem before. I'm just checking a client's GWT and I'm looking at their robots.txt file. In GWT, it's saying that it's all fine and returns a 200 code, but when I manually visit (or click the link in GWT) the page, it gives me a 404 error. As far as I can tell, the client has made no changes to the robots.txt recently, and we definitely haven't either. Has anyone had this problem before? Thanks!
Technical SEO | | White.net0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
No confirmation page on Google's Disavow links tool?
I've been going through and doing some spring cleaning on some spammy links to my site. I used Google's Disavow links tool, but after I submit my text file, nothing happens. Should I be getting some sort of confirmation page? After I upload my file, I don't get any notifications telling me Google has received my file or anything like that. It just takes me back to this page: http://cl.ly/image/0S320q46321R/Image 2013-04-26 at 11.15.25 AM.png Am I doing something wrong or is this what everyone else is seeing too?
Technical SEO | | shawn810 -
Unfindable 404's
So I have noticed that my site has some really strange 404's that are only being linked to from internal links from the site.
Technical SEO | | Adamshowbiz
When I go to the pages that Web master tools suggests I can't actaully find the link which is pointing to the 404. In that instance what do you do? Any help would be much appreciated 🙂0 -
To integrate a blog tool onto site - or build a blog solution - what's better for SEO?
Currently looking at adding a blog to our company site subdirectory and wanted to know if there was a SEO distinction between the following methods: Integrating a bolt-on blog tool with the site to create the blog VS. just using the current site infrastructure to build blog functionality. What's better for SEO? (and if tool integration is the overwhelming response - which tool?). Cheers.
Technical SEO | | Oxfordcomma0 -
About Bot's IP
Hi, one of my customers had probably block the IP of SEOMOZ's bot. Could you give me : IP User-agent's name thks for helping me 😉
Technical SEO | | dawa1