Google Analytics Showing Inflated Product Revenue
-
Hi-
For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers.
Here is the issue:
- Product B sells for $159.95
- For the month of Feb we sold 3 thus revenue should be ~$479.85
- GA is showing Product B's revenue at $3,360.00
I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites.
Please let me know if you have any questions.
-
Hi Melissa,
I have seen this happen in the past, and it came down to the developer on the site, testing prior transactions where the analytics code would flag as the viewing of the invoices where rendered on the site.
Did you start running GA eCommerce code after the site was already live? Could it be possible that an older transaction (previously not recorded by GA) may be the cause? Can you view the transaction ID's to see if they are consistent as there may be a one or more not in the same ID range for the last month...
Hope this helps!
Dan
-
Here is some other interesting information. I ran some sales reports from our eComm platform and according to sales we did no sell a single "product b" the entire month of Feb.
-
OK I will do some more digging Oleg.
Upcounsel: The two sites have different Google Accounts...not reporting on the same account.
-
Yea seems weird that $3360 is not even divisible by 159.95.
Do you have other products that are logging revenues? Could that revenue be including other product sales accidentally?
I also wonder if this revenue reporting was working correctly before, or just recently implemented?
Even though 3360 / 159.95 does not work out, if 159.95 was rounded up to 160, then it would be saying you sold 21 units.
Also- you say two sites, are they reporting separately or into the same account? Or is this exact same number incorrectly appearing on two different sites and GA accounts?
-
Is the quantity correct?
You just need to do some detective work in GA and see when/where the product purchases were logged. How many different people? Did they revisit the same page (as you mentioned)? Where is your conversion tracking code located?
There are so many questions/possibilities that it's hard to determine without actually going into GA, following the conversion funnel, troubleshooting on page analytics code and analyzing the situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to FILTER in Google Analytics an ad campaign from linkedin?
Hi mozzers We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link. For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign? My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns? Thanks guys! MzE5hqE.png
Reporting & Analytics | | Ideas-Money-Art0 -
How to trigger a pageview using Google Analytics API upon form submission
I need to set up a goal using the G A API to trigger a pageview when someone submits a lead on my site. There's no "thank you"page currently. How do I go about it? There's no "thank you"page currently. How do I go about it? I have never used the API but am very familiar with analytics. Thanks!
Reporting & Analytics | | Majsan0 -
E-commerce data import Google Analytics
Hi there, Since a few weeks we have started a cooperation with a big online wholesale company which now sells our products. I want to import simple E-commerce data: amount of transactions and revenue. More detailed data such as amount of products, name of products, etc. is not necessary in the first place. Now I discovered the 'data import' functionality in Google Analytics but I can't find any suitable option for E-commerce data import. The data from the wholesale company is gathered in a nice export in a separate system, so there should be a way ti import this data into Analytics. Could anybody help me with this? Any advice is welcome! Thanks in advance.
Reporting & Analytics | | MarcelMoz
Marcel0 -
Funnel Visualization in Google Analytics
Hello. I have a question about funnel visualization in Google Analytics where there is an eCommerce goal (i.e. add to cart, shipping, purchase) with the first step being mandatory. Issue:
Reporting & Analytics | | Unity
The amount of completed purchases reported in GA doesn't match the actual transaction figure via the eCommerce platform. Question:
I was wondering if anyone knows why this occurs? I have a few ideas on why however I haven't been able to locate any supporting evidence. So I was hoping to generate a few ideas from the SEOMoz community to help me investigate further. Any ideas welcome! Much thanks,
Davinia0 -
Campaign shows no traffic from Analytics
My campaaigns are connected to GA but traffic is zero for all campaigns
Reporting & Analytics | | berndheyer0 -
Google Analytics Title tag vs landing page visitors numbers
Hi folks, Just wondering if anyone has any ideas as to why im getting different results in Google analytics. I'm using the Content Efficiency Analysis Report from http://www.kaushik.net which is absolutely awesome. When I search via my title tag I get 920 Unique Visitors over the month but when I search via the landing page URL with the same title tag I get 28. Any ideas to why their should be such a difference. I've also noticed that on that page i'm also getting a Rel Cononical TRUE using a site crawl. Any ideas are much appreciated
Reporting & Analytics | | acs1110 -
Google Analytics: Do url redirects show up
Good Morning from 6 degrees c mostly cloudy wetherby UK 🙂 A redirect has been set up with the effect that when you key in www.hyload.co.uk it forwards to www.ikogroup.co.uk My question is please...within Google analytics will referall traffic from www.hyload.co.uk show up in referral traffic or because its a redirect will it be counted as direct traffic. Thanks in advance, David
Reporting & Analytics | | Nightwing0 -
Strange increase in Direct traffic in Google analytics
For past 2 weeks, several of our sites have strange increase in direct traffic in Google Analytics. we also have another tracking code, and in this account we don't have any big changes, so this is very strange what is happening. We didn't changed any codes, and none of the changes were done to application. Any ideas why this is happening? z7ME9.jpg
Reporting & Analytics | | InformMedia0