Can hotlinking images from multiple sites be bad for SEO?
-
Hi,
There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person.
I'm interested whether hotlinking images from multiple sites can be bad for SEO.
The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains.
We know that hotlinking is frowned upon, but can it affect us in the SERPs?
Thanks,
James
-
Sorry, hotlinking was the wrong word to use, we're actually just embedding the images.
Is it possible that Google recognises that spammy sites (as an example) tend to embed lots of images and therefore use it as an indicator of spam?
Also, is poor netiquette ever taken into account? Again, maybe because Google is trying to find spammy sites?
For the record, it is something we'll be fixing (especially from a copyright point of view), but we're trying to prioritise this. If there's a potential SEO impact, we'll sort it quick, if not, then we'll do more pressing things first.
-
Okay, so hotlinking is the wrong terminology to use. Do you think embedding images is taken into account by Google?
For example, would Google see spammy sites embedding lots of images, and therefore use it as an indicator of spam?
-
That's confused me too! Embedding an image from another site is hotlinking. A href doesn't have anything to do with it.
-
Excuse me, it's late in the day. Embedding is still referencing the sites image URL right?
Also, what if the site changes the directory or something and all the images on your site now 404.
-
Another thing to consider is that requesting images from multiple sites will create a lag in load times. Most modern browsers will download multiple files in parallel from the one host. Multiple hosts will mean the page load will occur in series (not parallel) and this will create a slower load time.
Hope this helps!
Dan
-
Sorry, I assumed you meant you were hotlinking images, rather than just embedding them. If you're just using tags with no <href> defined (so just embedding, not hotlinking), then you're right - this won't cause a problem.</href>
-
Create and host your own image or use a royalty-free image so you won't suffer from someone claiming copyright, this should be your biggest concern here.
-
Takeshi is right. Bandwidth can cost money, so there's that as well as the copyright theft. You could also fall victim to a 'switcheroo': http://www.deuceofclubs.com/switcheroo/index.html - I've done this myself before by adding a polite message asking someone not to hotlink.
Google don't include hotlinked images in Google News so it is something they may take into account when ranking a page in their general search.
-
Surely that only works if it's an actual link, right? Simply using the tag shouldn't be regarded as a link by Google?
-
You are definitely missing out on image traffic by not hosting your own images. Plus, hotlinking is poor netiquette since you are using someone else's bandwidth without their permission. If the images are copyrighted, then you could be hit by DMCA requests which can negatively impact your SEO.
-
Hi James
A lot of this will depend on the site you're linking to.
It's long been a part of the ranking algorithm that if you link to sites that are seen negatively by Google, due to spam/malware/etc, then your site may be viewed negatively itself. Without knowing where your blogger has been linking from, it's hard to say - but it's worth running a check just in case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Plugins and SEO
I'd like some expert guidance. I've searched for a theme that does what I want and finally found something I like, but I'm wondering what you all think I should do to increase it's searchability. The plugin has all the listings and styling. All I need to do is past the code into the wordpress site ad voila! I have a page. Using the widget lets me allow upvotes and provide map etc. But it means the content is inside the widget instead of on the page. What would you modify if you wanted to keep the theme & widget to get the best results. http://best-of-sacramento.com/dentists This is my staging site.
Technical SEO | | julie-getonthemap1 -
Can ALT tags for a Gallery be identical for all images with just the no changes?
Can ALT tags for a Gallery be identical for all images with just the no changes? Will that create any issues?
Technical SEO | | AlexisWithers1 -
YouTube vs. LimeLight - What are the SEO pros and cons of each platform for on-site video viewing?
Are there any SEO benefits of hosting on-site videos using LimeLight? I know the various benefits of using YouTube but before going forward with a site redesign I want to hear what others have to say. Thanks, Jake
Technical SEO | | JakeMatulewicz1 -
How GOOGLE can re-index my site as possible as?
I have facing the question about re-indexing in the google search engine, the case is: i have changed my site meta description but google indexed display part description why?? my site is http://www.green-lotus-trekking.com/everest-base-camp-trek/ whats the problem in meta tag description? Please let me know about this?
Technical SEO | | agsln0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
Question about duplicate images used within a single site
I understand that using duplicate images across many websites was become an increasingly important duplicate content issue to be aware of. We have a couple dozen geotargeted landing pages on our site that are designed to promote our services to residents from various locations in our area. We've created 400+ word pieces of fresh, original content for each page, some of which talks about the specific region in some detail. However, we have a powerful list of top reasons to choose us that we'd like to use on each page as is, without rewriting them for each page. We'd like to simply present this bulleted list as an image file on each page to get around any duplicate written copy concerns. This image would not appear on any other websites but would appear on about two dozen landing pages for a single site. Is there anything to worry about this strategy from a duplicate content or duplicate image perspective in terms of SEO?
Technical SEO | | LeeAbrahamson0 -
A site I am working with has multiple duplicate content issues.
A reasonably large ecommerce site I am working with has multiple duplicate content issues. On 4 or 5 keyword domains related to site content the owners simply duplicated the home page with category links pushing visitors to the category pages of the main site. There was no canonical URL instruction, so have set preferred url via webmaster tools but now need to code this into the website itself. For a reasonably large ecommerce site, how would you approach that particular nest of troubles. That's even before we get to grips with the on page duplication and wrong keywords!
Technical SEO | | SkiBum0 -
Site forwarding - seo friendly or not?
Recently i decided to change my domain name - and although i have written several useful and working .htacess files with 301 redirects, this one became more complicated by the fact that I went through TWO domain name changes, before settling on the second one. Having seen some issues with the browser not being able to interpret correctly the .htaccess file, i temporarily suspended the .htaccess file, and opted instead for site forwarding. I don't know the mechanics behind site forwarding, or whether it is seo friendly or just a method for ip addressing, a sort of pseudo domain name server record change.
Technical SEO | | highersourcesites
I let it lie for a few weeks, until the dust settled, and yesterday put back the basic .htaccess file, with a 301 redirect, which directs the original domain name to be forwarded to the new one ( also it has a conditional in place to solve canonical issues). It works fine. But right now i am not seeing the link juice, the domain age, the domain page rank that it has. It has gone to zero, when it used to be three, sometimes four. I also made the change of address using webmaster tools. How long ( forever?) will it take to see my old page rank come back, even if it loses 10% from the change? And does site forwarding help or hinder seo ranking?0