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Does optimization of PDF files for search matter in 2017? If yes, what is the optimal way to do it? Is there a risk that it will compete for rankings with the parent page that is it's linked to?

Alick300 and Hurf, thanks so much for the answers and especially the resources you shared! Very helpful!

Hi, SEO wizards! My company has a company blog on Medium (https://blog.scratchmm.com/). Recently, we decided to move it to our own site to drive more traffic to our domain (https://scratchmm.com/blog/). We re-published all Medium blogs to our own website. If we keep the Medium blog posts, will this be considered duplicate content and will our website rankings we affected in any way? Thank you!

Yes, this makes sense! Big thanks for sharing your insights, Kevin!

Kevin, thanks for your answer! In fact, my question is more around organic search, not PPC, but good observation on the quality score as well! What about when you are optimizing pages targeting specific verticals - this means that the search volume of the keywords will be even lower. Let's say my page is about mobility solutions for the healthcare vertical. If I pursue "mobility solutions" and "healthcare" separately (keywords with really high search volume), won't I also capture the searches for "healthcare mobility solutions" (low search volume)?

Logan, big thanks for your answer. This has been our understanding as well, so you validated our approach. Do you optimize the page copy and the title tag for the same long-tail keywords, or in the title tag you go for more generic terms/ high-level topics?

Hi Moz community,

I need your insight into what would ensure better rankings. Some of the pages that I am optimizing are dedicated to niche products targeting specific verticals and the main keywords have really low average search volume (below 50). I'll give you an example (these are not the exact keywords, just an example to illustrate my dilemma): if my long-tail keyword is "student information management software" with search volume of 20, when do I stand better chances to gain search visibility: by optimizing the page for this long-tail keyword and incorporating it in the title tag, or by pursuing more generic keywords with higher search volume: "student" and "information management software"? If I am targeting short-tail keywords, will the page also rank for long-tail searches that are a combination of these keywords? In other words, which scenario gives better chances to rank higher: 1) pursuing short-tail keywords with high search volume in the title-tag 2) pursuing fewer long-tail keywords with lower search volume that are a combination of those in scenario 1?

Thanks in advance for your help!

Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?

Hello,

What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all?

Any thoughts, suggestions, would be greatly appreciated! Thanks!

Thank you so much Linda.

Do you know of a fast way to add a rel=canonical tag to all the pages, the website is quite large, and it would likely take months over months to do it manually.

Does optimization of PDF files for search matter in 2017? If yes, what is the optimal way to do it? Is there a risk that it will compete for rankings with the parent page that is it's linked to?

Hi Andy,

This is exactly what I was looking for. Thank you!