Press Releases and SEO in 2013
-
Mozers,
A few questions for the community:
-
Distributing a press release through a service like 24-7pressrelease.com - is it a serious duplicate content issue when an identical press release is distributed to multiple sites with no canonical markup (as far as I can tell)?
-
All of the backlinks in the press release are either nofollow or redirects. If there IS a duplicate content issue, will the website be affected negatively given the numerous Panda and Penguin refreshes?
-
Why SHOULDN'T a company issue a press release to multiple sites if it actually has something legitimate to announce and the readership of a given site is the target demographic? For example, why shouldn't a company that manufactures nutritional health supplements issue the same press release to Healthy Living, Lifestyle, Health News, etc _with a link to the site?_I understand it's a method that can be exploited for SEO purposes, but can't all SEO methods be taken to an extreme? Seems to me that if this press release scenario triggers the duplicate content and/or link spam penalty(ies), I'd consider it a slight deficiency of Google's search algorithm.
Any insight would be much appreciated. Thanks.
-
-
I use PRWeb.com and opt for the premium service ($360 per release - or you can get a Vocus (PRWeb's parent company) business plan if you send out releases frequently - good savings.
I also don't abuse the various options you can set up with each release for SEO but instead choose the ones that make the most sense for proper relevance.
Ideally, if you have the resources and budget to afford it, yes, it's best to work on making real connections with actual editorial desks at various channels and organizations, because that's where the golden nuggets are that will most likely lead to coverage.
-
Hi Alan,
Good article. I didn't mean to imply online releases are useless, just that I have seen most benefit from releases that have resulted in 'real' articles being written by journalists, and these have usually not been sourced originally from the online release.
That being said, the 24-7 site mentioned in the original post seems to have pretty low editorial standards (to me), do you suggest any specific release services that you consider reliable and trustworthy?
-
Fixed the link so you can read the complete article. The key points:
Press Releases should not be primarily for SEO - the link value is minimal at best except in rare situations.
They do offer, however, many other valuable benefits, even if they are "online only", because they are a perfectly accepted form of communication as part of a comprehensive marketing mix.
-
@Alan it seems that link is not working, I would like to read the article
For the original question, as long as the release is not spammy and obviously for targeted link building only, I don't think it is likely to hurt you much, just wont help much either.
If it is a valid press release aimed at announcing something new and attracting media attention, then I would concentrate on releasing it through more traditional methods (on your site, social media, through press contacts etc) and if you are thinking about online releases go with an established (ie non spammy) service. The 24-7 site you mention does not look that established or non spammy to me.
Legitimate press releases can be a great source of coverage (and links) but to be honest, I wouldn't bother with online only release services.
-
Read my article busting myths of SEO and Press Releases for the answer you are seeking.
-
Charles, thanks for the reply. One of my concerns is whether legitimate press releases, ones that actually have something to say (not spammy) are harmful SEO wise.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is domain redirection a good method for SEO?
I have a question and need suggestion from you guys. I’ve searched for my question on Google but don’t get exact information what I need. Maybe I can’t search perfectly.
White Hat / Black Hat SEO | | kamishah
Let me explain my confusion:
I’ve checked backlink profile of a website. He is not using his main domain while doing comment backlink. He put his another domain while doing comment backlink. The another domain redirect to the main domain. Why he use another domain while doing comment backlink?
Is it helpful to get better rank on Google? For example: My Main Domain = solutionfall.com
Another Domain= xyz.com (It redirect to solutionfall.com)
He just uses xyz.com while doing comment backlink. Thank You so much1 -
Reputable SEO companies
I am looking for a reputable SEO company to assist in link building. I have done many searches and find that there are many sites that have a "top 10." However I am finding they are listed there due to paying large amounts of money. Any recommendations on companies that can show real results and are not charging extreme amounts of money while using minimum wage interns to do all the work with crappy results. I had a few people suggest "internet marketing ninjas" if anyone has used, chime in. Thanks
White Hat / Black Hat SEO | | nchachula0 -
Is this negative SEO? Should I disavow these links?
We have been doing our own internal link building for the last year and getting nice backlinks. As of the last few days, ahrefs is showing a lot of new links that seem very spammy. We have not hired anyone to do link building for us, and these are all being created on these sites under the same user name. There is a good amount of them popping up, and I fear we will be subjected to a google pentalty for unnatural links if its not addressed. My first question is, am I correct thinking this is negative seo, and not some random sites that picked up our content and is going across their affiliate websites? If so, then should I preemptively disavow all these links? Are there any good ways to stop this? How can I track who is placing these garbage links? Here are some examples of these bad links. I know I can find the webmaster via a whois but I think that really wont get me anywhere, but I could be wrong. Here are some examples of the links that started popping up yesterday and today. http://pligg-cms.info/story.php?title=student-loan-debt-relief
White Hat / Black Hat SEO | | DemiGR
http://www.sharklinks.info/story.php?title=-student-loan-consolidation-options
http://factson37.com/story.php?title=student-loan-debt-forgiveness-website
http://social-marker.info/story.php?title=-student-loan-debt-forgiveness
http://makingbookmarks.info/story.php?title=-student-loan-consolidation-options
http://bookmarkingforseo.com/story.php?title=top-student-loan-consolidation-options
http://jadelinks.info/story.php?title=-student-loan-consolidation-options There are quite a bit more and they don't seem to be stopping. All of them look pretty much identical to this. Thoughts?1 -
Redesigning my site, and not sure what is best for seo, subfolders or direct .html links?
,I have 4 examples to choose from, what is best:? http://hoodamath.com/games/dublox/index.html http://hoodamath.com/games/dublox.html http://hoodamath.com/dublox/index.html http://hoodamath.com/dublox.html
White Hat / Black Hat SEO | | hoodamath0 -
Vendor Descriptions for SEO... Troublesome?
Howdy! I have been tossing this idea around in my head over the weekend and I cannot decide which answer is correct, so here I am! We a retailer of products and is currently in the midst of redesigning our site-- not only design but also content. The issue that we are facing is with product descriptions from our vendors. We are able to access the product descriptions/specs from their websites and use them on ours, but my worry is that we will get tagged for duplicate content. Other retailers (as well as the vendors) are using this content as well, so I don't want this to have an adverse effect on our ranking. There are so many products that it would be a large feat to re-write unique content-- not to mention that the majority of the rhetoric would be extremely similar. What have you seen in your experiences in similar situations? Is it bad to use the descriptions? Or do we need to bite the bullet and do our best to re-write hundreds of product descriptions? Or is there a way to use the descriptions and tag it in a way that won't have Google penalize us? I originally thought that if we have enough other unique content on our site, that it shouldn't be as big of a deal, but then I realized how much of our site's structure is our actual products. Thanks in advance!
White Hat / Black Hat SEO | | jpretz0 -
White Hat/Black Hat: Incentivized SEO Competition?
General Idea: Rules: The winner is the person who ranks highest for "Random Easy to Rank for Key Phrase" Prize: Some cool prize White or Black hat?
White Hat / Black Hat SEO | | LaunchAStartup0 -
Is this a white hat SEO tactic?
Hi, I just noticed this website http://www.knobsandhardware.com hosts pages like http://www.knobsandhardware.com/local/hardware/California-Cabinet-Hardware.html that are filled with permutations of products + cities. These pages rank for these long tail phrases. Is this considered white hat?
White Hat / Black Hat SEO | | anthematic0 -
Seo style="display: none;" ?
i want to have a funktion which shortens text in categorie view in my shop. apple is doing this in their product configurator see the "learn more" button at the right side: http://store.apple.com/us/configure/MC915LL/A apple is doing this by adding dynamic content but i want it more seo type by leaving the content indexable by google. i know from a search that this was used in the past years by black had seos to cover keywordstuffing. i also read an article at google. i beleive that this is years ago and keywordstuffing is completly no option anymore. so i beleive that google just would recognise it like the way its meant to be. but if i would not be sure i would not ask here 🙂 what do you think?
White Hat / Black Hat SEO | | kynop0