Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding backlinks in old articles?
-
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs.
My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
-
It won't hurt to link from older articles, but I'd take a look at what kind of Page Authority / PageRank these older articles have before bothering. If new posts, without generating any new backlinks from external sites, are ending up with about the same authority as those old articles, new/old probably won't make much difference.
One thing you might want to bring into consideration is the level of traffic, and through what keywords, those old posts are getting - if they're on related topics to the pages you're trying to rank, you can channel some relevant traffic to these pages while you're building the links by creating some more visual emphasis (instead of just linking some anchor text within the post, use a call-out box to entice some clicks).
There are a lot of unknowns from my standpoint, but that's my advice based on what you've described.
-
Dave this is SEO-moz, so the whole purpose of my question was about SEO benefit
-
If you're inserting the links to improve user experience why does it matter? Just insert the links where it makes sense.
-
not exactly. I own 3 well established blogs that are on related topics. Some of the articles from each one are helpful to another and since linking from one helpful article to another would be good for the user experience, I am not really concerned about that.
What is your logic for the new articles over linking from the older articles?
-
If I understand your question correctly you're asking what is the best way to manipulate Google rankings with your network of blogs? Add links to old articles or write new articles?
My answer would be - on the new articles.
And bring down your network of blogs. It will come back to bite you one day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Backlinks from subdomain, can it hurt ranking?
I just started doing an SEO audit and noticed I have 40,000 some odd back links from an OLD version of our site that has been moved to a subdomain. The back links are for articles that already exist on our main site. I don't think Google is picking it up as duplicate content because that site isn't being crawled anymore. Could this hurt us SEO wise? I plan on removing the site, but how long after it's been removed should those back links disappear?
Link Building | | MMAffiliate0 -
Get backlinks to Http or Https?
Hello, My website using SSL . My root domain : example.com is permanent 301 redirect to https://example.com via .htaaccess Question : 1 - If i want get backlinks from other websites is backlinks should point my https domain or non https domain. Is there any difference for ranking? 2 - if someone give backlinks to my non https domain Is there any value for https for ranking? 3 - Before i begin use SSL , backlinks in the past which i get for ** Http**, Is there a value for https ? Thank you, Sorry for bad English
Link Building | | livecam0 -
How to classify backlinks types
HI GUYS， I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Ezine Articles
How much do other people rate Ezines as a provider of articles and incoming links. What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?
Link Building | | onlinemediadirect0