Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Metadata stored in images read by search engines?
-
Does anyone know if metadata stored in images is read by search engines?My company stores images in digital asset management systems and metadata keyword tags are added to the images, so they can easily be found within the system. Since these keywords are stored in the image file, I was wondering if search engines can read them once the image is placed on the website, but I'm not finding any evidence of this in my research.
-
Yes, I meant the metadata stored in the raw image file. Thanks for your help!
-
The only metadata that the search engines look at are image titles and alt tags.
of you are referring to all of the metadata stored in a RAW image then no the engines don't use this data today That we know of. As seo morphs more into content and content becomes more and more visual this isn't to say that they might not use it in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not using alt tags for decorative images?
Hi everyone, My coworker recently stumbled across this article that instructs you to not to alt text for "decorative images" as you might get penalized you for over optimization https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips Has anyone heard of this or have any thoughts?
Image & Video Optimization | | AliMac260 -
Why is my image Alt Text showing up under my URL and title on the Google results page?
I just realized this happened 😞 I optimized this page over a week ago. I changed out the old image on the page, along with the Alt Text. Now I see this when I do a search for it. No Beuno. Can some one please tell me how I get rid of the alt text in the result. many many thanks in advance. http://thumannagency.com/business-insurance/contractors-insurance Contractors Liability, Work Comp Insurance in Dallas, Texas ... <cite class="_Rm">thumannagency.com/business-insurance/contractors-insurance</cite>Your page is not mobile-friendly.Dallas, Texas Contractors Insurance. Contractors Insurance Quote. General Contractor working on a roof in Texas. Thumann Agency specializes in providing ...
Image & Video Optimization | | MissThumann0 -
Optimal Image Size for Website
What is the recommended size for an image on our website? What is the largest image size we can use without being penalised by Google? Thank you.
Image & Video Optimization | | CostumeD0 -
Is it a legal requirement for a website to have alt tags for all images?
Someone told me it is a legal requirement for a website to have alt tags on all of their images. Is this right? Or is this bad for SEO?
Image & Video Optimization | | RachelBev0 -
Will background images get indexed?
Will images, loaded via css class, get indexed? For example something like : style="background-image: url(https://www.mysite.be/content/dam/homepage-mama.jpg/_jcr_content/renditions/cq5dam.web.2000.9999.jpeg);"
Image & Video Optimization | | nans0 -
Can i use base64 images (URI) for better SEO performance - faster site loading?
Hi, Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons? Thank you for answer!
Image & Video Optimization | | Termex0 -
Reasons for store not showing up on Google?
Hi my client has a store which is not showing up on Google search results. E.g. if you looked up store name and store location on Google, all the stores in that particular city show up except one. Also even if you click the: More results near CITY, and State the stores listing still doesn't show up. So for some reason Google has excluded the store from Google search. But if you go to Google Maps directly, and type in the same keyword "STORE NAME CITY" the store is displayed and there. Does anyone know any reason why the store has been excluded from Google search results, but is listed successfully on Google Maps.
Image & Video Optimization | | MBASydney0 -
Is there an easy way to see how competitive a local search term is?
Is there a quick and easy way to see how competitive local search terms are? I am looking at helping my clients show up on the local search results. Some times all I have to do is claim a listing and they move right to the top. Sometimes I claim a listing and nothing happens so I get links and I get reviews and it takes awhile. I want to be able to put an accurate price point on the service I am offering. I have looked at the search volume and it hasn't been the best indicator because some industries are more competitve than others. Any help or suggestions would be appreciated.
Image & Video Optimization | | jimmyseo0