Metadata stored in images read by search engines?
-
Does anyone know if metadata stored in images is read by search engines?My company stores images in digital asset management systems and metadata keyword tags are added to the images, so they can easily be found within the system. Since these keywords are stored in the image file, I was wondering if search engines can read them once the image is placed on the website, but I'm not finding any evidence of this in my research.
-
Yes, I meant the metadata stored in the raw image file. Thanks for your help!
-
The only metadata that the search engines look at are image titles and alt tags.
of you are referring to all of the metadata stored in a RAW image then no the engines don't use this data today That we know of. As seo morphs more into content and content becomes more and more visual this isn't to say that they might not use it in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Right hand side Google Local profile image pulling from 3rd party site
Hello! When googling our company's name, the Google Local profile comes up on the right hand side with the reviews, address, phone number, etc. Those are all fine but the main photo being used is not the one specified in the Google My Business profile but it seems to be pulling from a 3rd party site that recently added a link and an image to our website. Why is this happening and can we specify the image that shows up? Your help will be very much appreciated!!!
Image & Video Optimization | | uniseo10 -
How long should the Image Alt Text be for SEO?
When it comes to creating the alternate text for images, what is the character length that I need stay under to rank well?
Image & Video Optimization | | Ytellsocial0 -
None of my images are being indexed by google.
None of my images are being indexed by google. Here is a link to one of my site images : http://www.yourlamode.com/sitemap_images.xml Its been uploaded for more then 5 days
Image & Video Optimization | | spidersite0 -
Google Place Result taking over Organic Search Result
Hey there, One of our client contacted as stating that their Google ranking dropped. It was originally listed No.2 on the organic search result, but now it shows up only as Google Place instead, and the ranking is lower than before. Apparently it happens in Japan quite often nowadays, does it happen in your country too? Especially on Google.com? Is it becoming a trend?
Image & Video Optimization | | YukiTokuda0 -
Does YouTube read a transcript for SEO
Hi, Just wondering if anyone knows if YouTube uses transcripts uploaded to videos as search signals? ie will the video rank better in the SERPs with a transcript? Thanks
Image & Video Optimization | | Digirank0 -
Image Names
What is the optimal image naming strategy for the following? Should it be A or B or something else? a) disease name-topic name-treatment-studies by age b) diseasename-topicname-treatment-studiesbyage Thank you.
Image & Video Optimization | | Mont0 -
Targeting Local Search Terms
I normally advise clients never to optimise around keywords with very low or even zero recorded Google search volumes. However, if the core keyword has decent volumes but the organisation is serviing specific towns/cities/locations would you consider it valid to optimise for : core keyword + focused location (even if this has zero search volumes). The Google Places results are obviously highly relevant but depending on the core keyword you sometimes get the 3-box places at the top but sometimes in the middle of the natural results.
Image & Video Optimization | | bjalc20110
