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Yes, I meant the metadata stored in the raw image file. Thanks for your help!

Does anyone know if metadata stored in images is read by search engines?My company stores images in digital asset management systems and metadata keyword tags are added to the images, so they can easily be found within the system. Since these keywords are stored in the image file, I was wondering if search engines can read them once the image is placed on the website, but I'm not finding any evidence of this in my research.

Thanks Paul! This is very helpful information!

We have a microsite on a subdomain that is kind of a community site that has articles posted to it several times per week. The articles are often relevant to topics covered on the root domain, so links are often included. My question is, are links between the subdomain and root domain considered internal or external? Also, how much of a difference does the location of the links make? For example, if we have a related links menu with links to the root domain is that good enough, or is it that much better to have the links embedded in the article text (toward the beginning of the article)?

Thanks, Miranda! That is helpful. I have another question. Is there any way to get rankings for a keyword term retroactively? For example, if I added a keyword term to my campaign on March 1, but I want to know where we ranked for that term beginning on Feb. 15, is it possible to get that data? I'm guessing no, but just wanted to check in case I am missing something. Thanks!

I can't tell if a keyword is newly ranking or if it just started ranking because I added it to the system. I have added keywords piecemeal over several months and I can't remember which ones I added on which date. Can anyone help me with this?