Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I include location in title tag to rank higher in local search
-
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page.
I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental."
In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag.
Thanks.
P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
-
About relevancy yes, you should include some variations of with Location Title Tags.
-
I also agree on using it, and yes will sure do it more for relevacy because that is how people search, also I would suggest not to add keywords that might be targeted on other pages, if you have a page about how your hotel is pet friendly, that is where you should put it.
-
Exactly. It sounds more natural and its "Guest House" closer to the beginning, that is important in Title optimization.
-
Thank you for your response.
Could you explain the reasoning behind the title tag change. Is it to make it more like a complete a real sentence?
Your other suggestions are valuable, too.
-
I use it, indenpendently of local search, in order to rank for organic search too. What i do not suggest is to use the location in Google Places profile Title, as it is considered somehow a "spam" tactic.
More over, I would try to better optimize your Title tag (now "Indian Rocks Beach | Clearwater Beach | "Old Florida" Guest House") and make it more like: "Indian Rocks Beach Guest House. Live your holidays in Clearwater Beach".
About the address on the footer, if it is possible show also the local contact number. And in your "direction" page I would change the actual map with a Google Map based one.
-
I include location in my local listings as a matter of habit. Have not dropped it to test and see if it has any effect. Keep in mind that there are other signals Google uses to work out the relevance of a local listing: Location (proximity, completness of the profile / information, outside references in directories, mentions of numbers...etc). I read a really interesting article about this recently here: http://ontolo.com/blog/phone-number-co-citation-analysis-local-link-builders
-
If its relevant yes get it in there and try moving the address from the footer this is something I'm playing with due to it being a less important area
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Recommended title length for Google search results
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
On-Page Optimization | | Mike555
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?0 -
Using a hyphen in title tags and the impact of spaces
Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you
On-Page Optimization | | lina_digital0 -
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
On-Page Optimization | | amybethmegjo1 -
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Using commas in the title tag?
Is there a disadvantage/advantage to using commas to separate words in the title tag. Which will be more effective as a title tag: "keyword1 keyword2 - Brand" OR "keyword1, keyword2 - Brand"?
On-Page Optimization | | Audiohype0