Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I include location in title tag to rank higher in local search
-
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page.
I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental."
In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag.
Thanks.
P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
-
About relevancy yes, you should include some variations of with Location Title Tags.
-
I also agree on using it, and yes will sure do it more for relevacy because that is how people search, also I would suggest not to add keywords that might be targeted on other pages, if you have a page about how your hotel is pet friendly, that is where you should put it.
-
Exactly. It sounds more natural and its "Guest House" closer to the beginning, that is important in Title optimization.
-
Thank you for your response.
Could you explain the reasoning behind the title tag change. Is it to make it more like a complete a real sentence?
Your other suggestions are valuable, too.
-
I use it, indenpendently of local search, in order to rank for organic search too. What i do not suggest is to use the location in Google Places profile Title, as it is considered somehow a "spam" tactic.
More over, I would try to better optimize your Title tag (now "Indian Rocks Beach | Clearwater Beach | "Old Florida" Guest House") and make it more like: "Indian Rocks Beach Guest House. Live your holidays in Clearwater Beach".
About the address on the footer, if it is possible show also the local contact number. And in your "direction" page I would change the actual map with a Google Map based one.
-
I include location in my local listings as a matter of habit. Have not dropped it to test and see if it has any effect. Keep in mind that there are other signals Google uses to work out the relevance of a local listing: Location (proximity, completness of the profile / information, outside references in directories, mentions of numbers...etc). I read a really interesting article about this recently here: http://ontolo.com/blog/phone-number-co-citation-analysis-local-link-builders
-
If its relevant yes get it in there and try moving the address from the footer this is something I'm playing with due to it being a less important area
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
H1 tag- on home page - what is it best to include
is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website
On-Page Optimization | | CostumeD0 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
How bad is it going over 70 character for title tag length?
I know less than 70 is recommended. I am about to run a script to create some title tags and a few will be between 71-74. Is going just the few characters over ok until I can get in there and manually do them?
On-Page Optimization | | EcommerceSite0 -
URL for location pages
Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
On-Page Optimization | | Ferguson
Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
The pages will have all of this info in it's content
BUT what would be best for SEO and ranking for a given location? Thank you for any info!0 -
Alt tag using photoshop
Simple question i think. Ive started adding alt tags to images using the slice tool in photoshop. This takes up a menu were the last part of is alt tag: This way to add alt tags does work right? I used SEO-browser afterwards and couldnt see the tag. There are maybe other better ways to see if your tags are in there ? Dan L.
On-Page Optimization | | danlae0
