Benefits of Rich Snippets for financial products
-
Does anyone have experience of using rich snippets for non-physical products?
Our website offers credit cards comparison service. Do you think that tagging each card's page with rich snippets such as credit card image, name, description and category makes sense?
The idea is to make it stand out in the search results.
-
Thanks for your tips, Tom!
Really useful piece of advice.
We will definitely look into creating a customer reviews box and turning it into a rich snippet.
By any chance do you have experience with product markups?
There's an option there to add a product image. If we do it, will it appear in SERPS?
-
I think there's potential for rich snippets to help drive click throughs and perhaps make the user more likely to convert for these products.
If your site is a credit card comparison site, it may be worth linking the review with a rel=author tag of the person who added commentary and analysis, as well as giving the user the key details, such as rates, benefits etc. I'm reminded of Martin Lewis of Money Saving Expert (moneysavingexpert.com) - I can imagine a credit card comparison and review from him being linked via rel=author to make his face appear in the SERPs. That would be an appropriate use that would drive click throughs - while also giving the link a bit of authority and gravitas, as Martin Lewis is respected in his field here in the UK.
If you have individual product pages for each credit card, containing rates and an analysis, you could implement the star-rating rich snippet. Look at this Google search and scroll to the Aviva result to see what I mean.
Those are a couple of ways I can see rich snippets being used. So long as they don't appear to be 'forced' or manipulative, I'd say use as many as you can, as they can dramatically increase click through rates. Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
SEO - Use pages on main site or set up outside keyword rich domains and websites
I have a client who is wanting to target searches for competitors products. His idea was to purchase domains related to the searches he's targeting (for example, people looking for another company's app) and to build out one page websites addressing the search query and why a customer would choose his app solution over a competitor. I know he'd have to build a handful of links to each site for any chance of success but I wanted to ask the following.. Would doing this be better than just building pages addressing the searches on his main website domain? Is there an SEO risk to doing this? Potential for a penalty? Anything we need to do to structure these in a way that won't violate Google's SEO guidelines? Any other thoughts on pros and cons of each strategy? Thank you! Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
Does this setup meet the ratings rich snippet guidelines?
Hey everyone, I am setting up a few product landing pages and hope to be able to see the star ratings via the search engine. I attached a screenshot of the SCHEMA code included on the page and results from the testing tool. On each landing page there are 3 reviews taken from the product page and the overall rating of the product. There are also 2 links directly to the product page. Google states that: Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content. Do you guys think the landing page set up I described above is sufficient to comply with google's guidelines? yafujZe.jpg
Intermediate & Advanced SEO | | TVape0 -
Biggest Benefit for Footer Links "Created by ___?"
Greetings Mozzers, I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc. First Question: Is there a chance to get some value at of this area? Second Question: What is the best structure to use to get the most benefit from this opportunity? If there is zero value within this region and I can't get any benefit, would the following penalize me? Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.) Additional clarification would be greatly apprecaited.
Intermediate & Advanced SEO | | MonsterWeb280 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0 -
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Is there any delay between crawling a page by google and displaying of the ratings in rich snippet of the results in google?
Intermediate & Advanced SEO | | NEWCRAFT0 -
How can I specify which image to show in SERPs from my Rich Snippet?
When I test my web page (which has Schema.org based content embedded within it) using the Google Rich Snippets Testing Tool, it displays the last image I have defined. I want it to show the first (primary) image. Is there a way I can specify which image to use, or should I only be specifying one image? Thanks.
Intermediate & Advanced SEO | | Techboy1 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670