Are Silos Still Important for SEO?
-
I am in the process of migrating www.nyc-officespace-leader.com from Drupal to Wordpress and my developer is of the opinion that it is not necessary to implement silos to achieve favorable ranking for competitive keywords.
I know a lot has changed in the last two years with Panda and Penguin. Is it SEO best practices to implement silos in the course of the redesign? Will this make a significant difference for SEO?
Thanks,
Alan Rosinsky
-
Silos do several things that make them valuable IMO:
First they allow you to control how pagerank(ranking potential) flows throughout your site.
They allow users to navigate your site much easily(imagine trying to navigate amazon if it wasn't in silos)
It makes internal linking easier because then you don't have to stretch to find a legit way to link all the pages within a silo
You can focus on specific keywords or keyword categories
Those are a few of the benefits. So yes I think they are still really valuable.
P.S. the majority of updates have been punishing people who are trying to game the system through content farms, anchor, texts, and other linkbuilding tactics. Good information architecture is still good information architecture.
-
In my personal experience I always find silos a positive strategy as long as its not natural and not overblown. I think it makes a user's experience more concentrated and in turn will help your on site time and make it easier for you to build links for a specific term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Quick SEO Audit of my site.
Hello, I hope you are doing great. I am working on a website that is related to flea collars for cats and dogs. And I want you to make a quick audit of the site where am I lacking. It could be great if you can help ASAP. You can view my site here :
Intermediate & Advanced SEO | | Request4peace0 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Is Siloing still effective in 2018?
I've been advised about Siloing (site structure), although I'm getting conflicting advice now saying it is an outdated practice. What is the 2018 verdict?
Intermediate & Advanced SEO | | Undergrnd0 -
Silo not ranking for main silo page - what can I do?
Hi everyone, I set up a silo for my page http://werkzeug-kasten.com/ . Unfortunately only the silos inner pages rank very good. These are for example http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/keyword-analyse/ for "Keywordanalyse SEO Freiburg" <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/onpage-seo/</a> for "Onpage SEO Freiburg" ... but the silos main page <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/</a> does not rank for "SEO Freiburg". Do you have any idea why that might be? Cheers, Marc
Intermediate & Advanced SEO | | RWW0 -
SEO Benefit to SSL Certificate
Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost. Implementing an SSL certificate sounds somewhat complicated and far from risk free. Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan12 -
SEO and Internal Pages
Howdy Moz Fans (quoting Rand), I have a weird issue. I have a site dedicated to criminal defense. When you Google some crimes, the homepage comes up INSTEAD of the internal page directly related to that type of crime. However, on other crimes, the more relevant internal page appears. Obviously, I want the internal page to appear when a particular crime is Googled and NOT the homepage. Does anyone have an explanation why this happens? FYI: I recently moved to WP and used a site map plugin that values the internal pages at 60% (instead of Weebly, which has an auto site map that didn't do that). Could that be it? I have repeatedly submitted the internal pages via GWT, but nothing happens. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Outbrain Select SEO Implications
A member of our marketing team wants to use Outbrain Select to curate content to augment the original content we have on our site. http://www.outbrain.com/select/how This content would be taken from other pages on the site and shown through as though it is on our site through javascipt. Obviously this page would be setup as a no-index. This seems to me like something Google would frown on. Does anyone know the SEO implications behind using a tool like this? I'm concerned google will see links to a blank page no-index page and find it suspect.
Intermediate & Advanced SEO | | LyntonWeb0 -
SEO and Pictures tool
Hello, I need to share pictures albums. I would like to know if any of you have an opinion on the best tools available to share pictures on the web? When I say 'the best tool' I mean from an SEO perspective. So, based on your experience, is there tools with which I have better chances to get my pictures indexed? Thanks !! Note: CNET has created a great article that present the major players
Intermediate & Advanced SEO | | EnigmaSolution0