Todo steps when you switch products offline.
-
Dear SEOMoz community,
By means of this message I hope someone can clear this up for me.
Let's say you have a web shop and sometimes you have to put a product offline, because they are not in production anymore.
Could anyone tell me they activities that you have to undertook when you switch products to offline? Think about the redirection of URL, etc.
Preferably a specific answer will be most appreciated :).
Thanks in advance,
Martin
-
The process we use with several clients follows this flow
is the product out of stock temporarily?
-Yes, leave page up but remove from category pagesis product out of stock permenantly?
-Yes, redirect to category page and remove category page links (if not done automatically). -
That should do it. Nothing else really to consider as long as the page no longer has internal links going to it.
On a side note, ensure that the redirect is relevant. For example, if you were a visitor to a website and thought you were looking for a torch, you wouldn't be happy if you were redirected to a bird cage. This would usually just result in them leaving your site and would probably have an adverse effect on your site's performance as drop rates would increase.
If something really cannot be redirected to another similar page then redirecting to the homepage is your best bet.
-
Thanks for your quick responce, I appreciate.
Is that everything what I should do? Or are there other aspects I have to consider?
We are redirecting them like u said.
Best regards,
Martin
-
I'm assuming by taking them offline you mean discontinuing the product permanently? If so, it is important that you 301 redirect (always 301 redirect unless the product is coming back at some point) the page to the nearest closest product or if there is nothing similar that you sell, redirecting it back to the closest category page.
Hope this helps a little?
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely block my product listing from search? Does it even make sense?
Hi, I've an ecommerce website with more than 50k urls and only 10% or so are getting crawled regularly by Google.
Technical SEO | | GhillC
Product listing pages represent roughly 80% of these 50k pages. Trying to improve this, I was thinking to remove altogether all (most?) of my product listing from search (via Robot.txt) to keep only the product pages themselves and the product categories. My organic situation since Jan 2019:
Users: 2,300,000 (of which 9% are visiting product listing pages)
Page views: 8,000,000 (of which 5% are product listing pages). Am I about to unleash armageddon (or more like harakiri) on my website by doing so or actually get Google to crawl much more relevant resources (product pages, product categories, blog content and so on)? Thanks,
G0 -
Switching to HTTPS
Hey Moz Community! I am about to switch my website from http to https. I am wondering if I need to create a 301 redirect of every single page on my site, from the http address to the https url? Or if setting one master that redirects all traffic to the https version. Obviously I am concerned about losing rankings by switching. Code for https redirect of all RewriteEngine On
Technical SEO | | SeanConroy
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{SERVER_NAME}/$1 [R,L]1 -
Does a number of products in anchor text (link to product list page) have any influence on SEO?
For example: shower cabins (660), used in our onpage-navigation which links to a product list page.
Technical SEO | | Maxaro.nl0 -
Just Launched New Site - First Steps to Get it to Rank?
Good Morning Mozzers... We just recently launched a brand new site and now the fun part begins: trying to get it to appear in the SERPS. I'm wondering if you guys can share your best and most proven secrets/tricks to get brand new sites to rank in Google.... For example, what are the first directories you add the site to? What are some links you try and aquire first? Looking for some tips and ideas for a brand new site. Thanks in advance.
Technical SEO | | Prime850 -
If I sell custom sticker products and have similar titles, is it a problem?
Hi, We're running a rather new website at www.redrockdecals.com and we sell mainly sticker products. I would just like to clarify on something that is bugging me and I just can't go forward with other products until I know the answers. I'd appreciate the help so much. We sell for example license plate products for different European countries. I have figured out the best title for the page would be for example "Custom Catalonia License Plate" and the primary keyword in this is Catalonia license plate since that's what actually gets some searches from Google and therefore I have used that without the word "custom" in the product description text. I guess it's a good idea to write totally different description texts for all of these license plate pages so that's what I've been doing. Now the question is - does google accept the fact that I have different product titles like Custom Catalonia License Plate, Custom Germany License Plate etc so just the country name differs on all of these pages? Or should I play around with the titles and word orders also? There is one part on the product page where we describe for example the temperature ranges and other specifications about the sticker material as you can see here: http://www.redrockdecals.com/custom-slovakia-license-plate Is it ok to copy-paste that text to all of the pages if the short descriptions on top of the product page are different?
Technical SEO | | speedbird12290 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1 -
Duplicate content in product listing
We have "duplicate content" warning in our moz report which mostly revolve around our product listing (eCommerce site) where various filters return 0 results (and hence show the same content on the page). Do you think those need to be addressed, and if so how would you prevent product listing filters that appearing as duplicate content pages? should we use rel=canonical or actually change the content on the page?
Technical SEO | | erangalp0 -
Position of elements in the product page
Hello. As I am a SEO Beginner I wonder if the elements of the page will make a better or worse ranking. I ask this because my boss asked to change the order of the elements. He wants to put first the section of Supplies and Accesories, and then additional information. http://www.theprinterdepo.com/hp-9500mfp-refurbished-printer Does it affect my seo for worse or for better?
Technical SEO | | levalencia10