Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's more important page authority Vs domain authority?
-
Hello everyone,
I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority?
So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50.
Thanks so much in advance!
-
I find Domain Authority to typically be a much stronger candidate for results. Installing the "mozbar" to your browser and using it (make sure you are logged into Moz) will really help show you what I am speaking of. Many times, websites like Yelp will list on the first page for a business with a page that has a Page Authority of 1, but the DA of the site is so strong that it outranks other pages with a much higher PA.
The way I see it, PA will help get a certain page to rank, but DA will get all your pages to rank (which will help diversify your SEO thus bringing way more traffic to your site for different sets of keywords.) Remember, each page should be for a different topic, so if your front page is for your main target keyword strand, and you have a high PA but a low DA, your site is likely to rank for that one term, but all the interior pages wont. Whereas, if you have a higher DA, you can rank higher for every page on your site with different keywords. The best way to do this is to link multiple pages from your site. For instance if you are guest blogging, don't just include a link to your front page. Try to include a few links to interior pages as well for relative topics. Also, I have actually seen Google Adwords give stronger DA. I know many will argue this, but when campaigning on adwords, you can send different keywords to different pages. Users entering your site through interior pages is a good thing, as Google seeing everyone come to your site from the front page can sometimes lower your DA.
Hope this helped!
-
page authority and domain authority are a good measure of how good a website is (but not the only measure!). Think about where your post and link are going to be in the long term. For example, if you are guest posting, the post may be on the home page for a week or 2 but then it will be archived so you need to look the inner pages of a website and look at the authority of that page.
If a website has a much higher page authority than domain authority then it's a sign to me that it isn't that good. It'd be much better to have a higher domain authority than page authority because it will show that the website has been up and running for a while.
Also look at the last time Google cached the website and the inner pages, that way you will see how often Google revisits the website and the chances of your link getting cached. Look at some popular websites and look at the domain vs page authority scores, the home page maybe slightly bigger but not that much.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
How important are different class c subnets and ip's
We're thinking of launching several blogs in our niche and 'building them up' organically, and then linking naturally from them to our sites (very conservatively). I was wondering if we should buy entirely separate hosting for these blogs and how important are separate ip addresses and class c subnets (shown on majestic SEO tools for instance). Is it possible to create a set of authoritative blogs in a niche and have them be a little 'neighborhood' within the same shared hosting provider (obv similiar class c or even same ip).
Link Building | | ilyaelbert0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
Why is my Page Rank 0.
Hi, I am trying to understand why my Page Rank is 0. Many forums say that it is because my site has been blocked by google. Any help with this would be much appreciated. http://davincidrivers.com
Link Building | | MariaPerrone0 -
Should I Just Copy A Competitor's Backlinks?
Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside? By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998. But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe. Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords. So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too? Or is that too simple?
Link Building | | brianmcc0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0 -
Can link juice be passed in an iframe from domain A to domain B
Need to give our web partners our booking form which must be loaded in an iframe calling back to our domain. Is it possible to pass any link juice from their domain loading our iframe back to us. Was thinking of a "Powered by" text link in the form footer, but I'm guessing the link needs to be outside the iframe. Would love to hear any thoughts or workarounds on this.
Link Building | | apolloseo1