What's more important page authority Vs domain authority?

[vanplus]

Hello everyone,

I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority?

So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50.

Thanks so much in advance!

[jonnyholt]

I find Domain Authority to typically be a much stronger candidate for results.  Installing the "mozbar" to your browser and using it (make sure you are logged into Moz) will really help show you what I am speaking of.  Many times, websites like Yelp will list on the first page for a business with a page that has a Page Authority of 1, but the DA of the site is so strong that it outranks other pages with a much higher PA.

The way I see it, PA will help get a certain page to rank, but DA will get all your pages to rank (which will help diversify your SEO thus bringing way more traffic to your site for different sets of keywords.)  Remember, each page should be for a different topic, so if your front page is for your main target keyword strand, and you have a high PA but a low DA, your site is likely to rank for that one term, but all the interior pages wont.  Whereas, if you have a higher DA, you can rank higher for every page on your site with different keywords.  The best way to do this is to link multiple pages from your site.  For instance if you are guest blogging, don't just include a link to your front page.  Try to include a few links to interior pages as well for relative topics.  Also, I have actually seen Google Adwords give stronger DA.  I know many will argue this, but when campaigning on adwords, you can send different keywords to different pages.  Users entering your site through interior pages is a good thing, as Google seeing everyone come to your site from the front page can sometimes lower your DA.

Hope this helped!

[KarlBantleman]

page authority and domain authority are a good measure of how good a website is (but not the only measure!). Think about where your post and link are going to be in the long term. For example, if you are guest posting, the post may be on the home page for a week or 2 but then it will be archived so you need to look the inner pages of a website and look at the authority of that page.

If a website has a much higher page authority than domain authority then it's a sign to me that it isn't that good. It'd be much better to have a higher domain authority than page authority because it will show that the website has been up and running for a while.

Also look at the last time Google cached the website and the inner pages, that way you will see how often Google revisits the website and the chances of your link getting cached. Look at some popular websites and look at the domain vs page authority scores, the home page maybe slightly bigger but not that much.

Hope that helps!