Social Media Content - Duplicate Content?

[CSawatzky]

Hi All,

What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that.

Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing?

Thanks!

[CSawatzky]

Thanks Kenyon (Carlton? LOL)

This has been helpful!

[KenyonManu3-SEOSEM]

Your social media is going to be no-follow as Richard pointed out so don't worry about it. however if you do stumble across a do-follow social media account you may have a problem. Pinterest was at one time a do-follow site until it was spammed heavily. I'm not sure if even a do-follow would prompt duplicate content but  would just make sure if your putting similar content up that its on no-follow platforms and that it is relevant.

[CSawatzky]

Thank you, Richard. That actually does help out a lot.

[TheeDigital]

Pedram,

No worries.  By packaging, the process in which we are sending content out their to get viewed. 
For example: A picture can be optimized for a variety of social networks including Flickr, Google+, Facebook, and Twitter, which is great, but you need to plan how you are going to send it out there for people to see.  Is it going to be an album as part of an event or is it just going to be a simple picture upload, because it's something funny that your audience will enjoy.  Twitter you can't create albums, so simply taking pictures "live" during an event is great but then you can upload a 100 photos later on to Facebook/G+ as part of an album.  You can even on Facebook create that album as part of a historical event and add it to your timeline.

The overall point is that each social network is different so just because you have one piece of content, doesn't mean that you can't use it in different ways.

I hope that explanation helps out.

Cheers,
Richard.

[CSawatzky]

Very helpful, Richard. Thanks for sharing.

Could you further elaborate what you mean by "packaging"?

[TheeDigital]

Pedram,

We've never heard of someone getting caned for duplicate content, for sharing things on multiple social networks.  If you do have one piece of content, that you are sharing to multiple networks what you are going to want to do is repackage that content.   You can deliver content in different ways in social networks so play around with that.

As per your "followed" vs. "no-followed", the majority of social networks these days are "no-followed", I would suggest starting with where the audience of your niche is.  Find out the demographics of your product and then find what social networks they use.

Hope that helps!