Difference Between equity passing and follow links

[Dexjj]

Hi,

I am recently seeing two more new options in the Opensiteexplorer filter options.

equity passing links
non equity passing links
nofollow
dofollow

What is the difference between an equity passing links and dofollow links.

Can you guys help me.

[SamWeber]

Thanks for the question!

Let's break this down:

• Equity-Passing (formerly follow) - Typically links which pass value from one page to another, including followed, 301, and meta refresh links
• Non-Equity Passing (formerly nofollow) - Typically links that are nofollowed or don't send value (rel=nofollow , meta nofollow, off screen, 302, RSS feed)
• Only rel=nofollow  - Links that have the rel=nofollow attribute
• Only Follow - Links that don't have the rel=nofollow attribute, but still may not pass equity (i.e. 302 links and meta nofollows would be returned)
• Only 301 - Links that are only specifically 301 links

Hope this cleared things up for you

Best,

Sam
Moz Helpster

[FedeEinhorn]

I think the difference is the pagerank passing.

You can have a 302 redirect link that is followed but equity is not passed to the final destination.

Kind of what twitter does. Links are all changed to a t.co link, while that link could be followed, link equity (pagerank) isn't flowing through that link.

Hope that helps.