The word 'shop' in a page title

[rhoadesjohn]

I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.

ex.  Shop 'keyword' | Brand Name

As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page.

Question: Is the word 'Shop' damaging my SEO efforts in any way?

[rhoadesjohn]

Thanks for the response John.  That makes sense.

[Johnny4B]

If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

For example, to me

Shoes by Armain at Shoes World ,shop today

Is better than

Shop Shoes | Armani

Obviously you could optimize the text better yourself, but hopefully you get my drift

Regards

John