Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. The word 'shop' in a page title

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    The word 'shop' in a page title

    Technical SEO
    2
    3
    904
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • rhoadesjohn
      rhoadesjohn last edited by

      I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.

      ex.  Shop 'keyword' | Brand Name

      As opposed to just using the keyword sans 'Shop.'  Some of the keywords are very generic, especially for a top level category page.

      Question: Is the word 'Shop' damaging my SEO efforts in any way?

      1 Reply Last reply Reply Quote 0
      • rhoadesjohn
        rhoadesjohn last edited by

        Thanks for the response John.  That makes sense.

        1 Reply Last reply Reply Quote 0
        • Johnny4B
          Johnny4B last edited by

          If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.

          Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.

          For example, to me

          Shoes by Armain at Shoes World ,shop today

          Is better than

          Shop Shoes | Armani

          Obviously you could optimize the text better yourself, but hopefully you get my drift

          Regards

          John

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • TexasBlogger

            My brand name has 2 words but Google only indexing as 1 word. Is there a fix?

            Hi all...I'm at a loss. I've never had this happen. Google only shows pages of my site when I search the brand name as one word. When I Google the site as one word BrandBrand- it only shows my blog page and about us page plus Twitter and Facebook on page 1.  The homepage does not show up at all. When I Google the site as two words Brand Brand - My Facebook page is on page 1 but nothing else. The homepage isn't showing up at all. When I search both words on Bing and Yahoo both are indexing it as two words and shows on page 1. Any ideas?

            Technical SEO | | TexasBlogger
            0
          • SEOCT

            Duplicate Page Titles For Paginated Topics In Blog

            Hello, I've just run a site audit and it has come up with a duplicate title tag issue for the topics section of our blog. For example it is flagging that the following have the same page title. https://blog.companyname.com/topic/topic-name https://blog.companyname.com/topic/topic-name/page/2 How significant is this as an SEO issue and what are the ways we can go about fixing this? I look forward to any suggestions and guidance that can be provided. Thanks, John

            Technical SEO | | SEOCT
            1
          • jgresalfi

            If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?

            I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!

            Technical SEO | | jgresalfi
            0
          • vivekrathore

            Is it good to redirect million of pages on a single page?

            My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx.  Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages.  Or any other suggestions to solve this issue.

            Technical SEO | | vivekrathore
            0
          • BestRide

            How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.

            I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com.  We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map.  Most of the generators I have used "break" after reaching some number of pages.  I am at a loss as to how to create the sitemap.  Any help would be greatly appreciated! Thanks

            Technical SEO | | BestRide
            0
          • franchisesolutions

            What is the best way to find missing alt tags on my site (site wide - not page by page)?

            I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!

            Technical SEO | | franchisesolutions
            1
          • PooleyK

            404 error - but I can't find any broken links on the referrer pages

            Hi, My crawl has diagnosed a client's site with eight 404 errors. In my CSV download of the crawl, I have checked the source code of the 'referrer' pages, but can't find where the link to the 404 error page is. Could there be another reason for getting 404 errors? Thanks for your help. Katharine.

            Technical SEO | | PooleyK
            0
          • JasonDGreat

            Why crawl error "title missing or empty" when there is already "title and meta desciption" in place?

            I've been getting 73 "title missing or empty" warnings from SEOMOZ crawl diagnostic. This is weird as I've installed yoast wordpress seo plugin and all posts do have title and meta description. But why the results here.. can anyone explain what's happening? Thanks!! Here are some of the links that are listed with "title missing, empty". Almost all our blog posts were listed there. http://www.gan4hire.com/blog/2011/are-you-here-for-good/ http://www.gan4hire.com/blog/2011/are-you-socially-awkward/ MaeM3.png TLcD8.png

            Technical SEO | | JasonDGreat
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.