The word 'shop' in a page title
-
I'm reworking most of the page titles on our site and I'm considering the use of the word 'Shop' before a product category.
ex. Shop 'keyword' | Brand Name
As opposed to just using the keyword sans 'Shop.' Some of the keywords are very generic, especially for a top level category page.
Question: Is the word 'Shop' damaging my SEO efforts in any way?
-
Thanks for the response John. That makes sense.
-
If you mean the meta title, then I wouldn't think so, its not really repetitive, rather uniformity.
Myself, I would rather add a more specific keyword to the beginning of a page title, as it helps with CTR and ranking. I always feel these generic page titles does nothing bit hinder ranking for people who use them.
For example, to me
Shoes by Armain at Shoes World ,shop today
Is better than
Shop Shoes | Armani
Obviously you could optimize the text better yourself, but hopefully you get my drift
Regards
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
An informational product page AND a shop page (for same brand)
Hi all, This is my first foray into e-commerce SEO. I'm working with a new client who sells upscale eBikes online. Since his products are expensive, he wants to have informational pages about the brands he sells eg. www.example.com/brand. However these brands are also category pages for his online shop eg. www.example.com/shop/brand I'm worried about keyword cannibalization and adding an extra step/click to get to the shop (right now the navigational menu takes you to the information page and from there you have to click to get to the shop) I'm pretty sure it would make more sense to have ONE killer shopping page that includes all the brand information but I want to be 100% sure before I advise him to take this big step. Thoughts?
Technical SEO | | MouthyPR1 -
My blog post for a specific keyword is in the 'omitted results'. Why might this be, and how to overcome it?
My website Homepage: http://kulraj.org Here is the page I am working to rank for:** http://kulraj.org/2014/07/15/hedonic-treadmill/** When I search specifically for 'kulraj hedonic treadmill' just to test it, the first result is this: kulraj.org_/tag/_hedonic-treadmill. It shows the shortened version of the article that is within the Tag page. [I'm new to SEO and Moz, please keep in mind] Moz has told me I have duplicate content, which is regarding my main Blog page and Tags page, which is true the content is duplicate. However, the actual blog post itself is not displayed anywhere else on the website, or anywhere else on the web. Moz confirms this, and reports no duplicate content warning. My questions, therefore, are: 1. How do I actually go about installing a rel canonical tag within a standard WordPress dashboard (I'm using Genesis Framework) - I'm finding great difficulty finding instructions on this anywhere on the web. I clearly need to fix the issue with Blog page and Tags Page. 2. Why would my blog post be omitted, and are there any suggestions I could implement to bring it into the main search results. Other things I've noticed: 1. If I type this URL in: kulraj.org/hedonic-treadmill, it automatically redirects to http://kulraj.org/2014/07/15/hedonic-treadmill/ 2. Inside Google Webmaster Tools it says: No new messages or recent critical issues. 3. Regarding the above, when I click 'Labs > author stats' within Webmaster Tools, it shows nil stats, so something there is not quite right either, even though Google+ Authorship is confirmed.
Technical SEO | | Kulraj0 -
Why can't I redirect 302 errors to 301's?
I've been advised by IT that due to the structure of our website (they don't use sub-folders) it's not possible to change 302's to 301's. Is this correct, or am I being fobbed off?
Technical SEO | | lindsaytuerena0 -
Pages extensions
Hi guys, We're in the process of moving one of our sites to a newer version of the CMS. The new version doesn't support page extensions (.aspx) but we'll keep them for all existing pages (about 8,000) to avoid redirects. The technical team is wondering about the new pages - does it make any difference if the new pages are without extensions, except for usability? Thanks!
Technical SEO | | lgrozeva0 -
What's our easiest, quickest "win" for page load speed?
This is a follow up question to an earlier thread located here: http://www.seomoz.org/q/we-just-fixed-a-meta-refresh-unified-our-link-profile-and-now-our-rankings-are-going-crazy In that thread, Dr. Pete Meyers said "You'd really be better off getting all that script into external files." Our IT Director is willing to spend time working on this, but he believes it is a complicated process because each script must be evaluated to determine which ones are needed "pre" page load and which ones can be loaded "post." Our IT Director went on to say that he believes the quickest "win" we could get would be to move our SSL javascript for our SSL icon (in our site footer) to an internal page, and just link to that page from an image of the icon in the footer. He says this javascript, more than any other, slows our page down. My question is two parts: 1. How can I verify that this javascript is indeed, a major culprit of our page load speed? 2. Is it possible that it is slow because so many styles have been applied to the surrounding area? In other words, if I stripped out the "Secured by" text and all the syles associated with that, could that effect the efficiency of the script? 3. Are there any negatives to moving that javascript to an interior landing page, leaving the icon as an image in the footer and linking to the new page? Any thoughts, suggestions, comments, etc. are greatly appreciated! Dana
Technical SEO | | danatanseo0 -
What if meta description tag comes before meta title tag? Do the search engines disregard or penalize if the order is not title then description in the HTML?
Do the search engines disregard or penalize if the order is not title then description in the HTML? A client's webmaster is a newbie to SEO and did just this. Suggestions?
Technical SEO | | alankoen1230 -
Dynamic page
I have few pages on my site that are with this nature /locator/find?radius=60&zip=&state=FL I read at Google webmaster that they suggest not to change URL's like this "According to Google's Blog (link below) they are able to crawl the simplified dynamic URL just fine, and it is even encouraged to use a simple dynamic URL ( " It's much safer to serve us the original dynamic URL and let us handle the problem of detecting and avoiding problematic parameters. " ) _http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html _It can also actually lead to a decrease as per this line: " We might have problems crawling and ranking your dynamic URLs if you try to make your urls look static and in the process hide parameters which offer the Googlebot valuable information. "The URLs are already simplified without any extra parameters, which is the recommended structure from Google:"Does that mean I should avoid rewriting dynamic URLs at all?
Technical SEO | | ciznerguy
That's our recommendation, unless your rewrites are limited to removing unnecessary parameters, or you are very diligent in removing all parameters that could cause problems" I would love to get some opinions on this also please consider that those pages are not cached by Google for some reason.0 -
Why won't the Moz plug in "Analyze Page" tool read data on a Big Commerce site?
We love our new Big Commerce site, just curious as to what the hang up is.
Technical SEO | | spalmer0