What is best practice SEO approach to re structuring a website with multiple domains and associated search engine rankings for each domain?
-
Hello Mozzers,
I'm trying to improve and establish rankings for my website which has never really been optimised. I've inherited what seems to be a mess and have a challenge for you!
The website currently has 3 different www domains all pointing to the one website, two are .com domains and one is a .com.au - the business is located in Australia and the website is primarily targeting Australian traffic. In addition to this there are a number of other non www domains for the same addresses pointing to the website in the CMS which is Adobe Business Catalyst.
When I check Google each of the www domains for the website has the following number of pages indexed:
www.Domain1,com 5,190 pages
www.Domain2.com 1,520 pages
www,Domain3.com.au 149 pagesWhat is best practice approach from an SEO perspective to re organising this current domain structure?
1. Do I need to use the .com.au as the primary domain given that we are in this market and targeting traffic here? Thats what I have been advised and it seems to be backed up by what I have read here.
2. Do we re direct all domains to the primary .com.au domain? This is easily done in the Adobe Business Catalyst CMS however is this the same as a 301 redirect which is the best approach from an SEO perspective?
3. How do we consolidate all of the current separate domain rankings for the 3 different domains into the one domain rankings within Google to ensure improved rankings and a best practice approach?
The website is currently receiving very little organic search traffic so if its simpler and faster to start again fresh rather than go through a complicated migration or re structure and you have a suggestion here please feel free to let me know your ideas!
Thank you!
-
After much discussion and further research here's the approach we have taken:
1. Setup all domains in Google Webmaster Tools
2. Verified ownership of all domains in Google Webmaster Tools
3. In Webmaster Tools chosen "Change of Address" specifying that the site has now moved to our chosen primary domain being the .au domain
4. Setup redirects for all old domainsIf anyone can suggest any further improvements to this strategy please let me know!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Installing SSL to website and site ranking
I am installing SSL to my website. Will it hurt my ranking in Google as the url will change and backlinks of the website are without ssl url.
Intermediate & Advanced SEO | | Esnipper0 -
Competitors ranking with multiple sub-domains with no backlinks
Hi Moz, We are currently doing SEO for a hand therapy company called the Hand Therapy Group. They rank well, however, one competitor, Sydney Hand Therapy, is ranking higher than them for the term "hand therapy Sydney" (which is one of our highly focused keywords) with three different URLs (their home page, contact page and about page) despite the latter two pages have no backlinks. I understand why Google might see their homepage as being more relevant because their name is Sydney Hand Therapy (even though the Hand Therapy Group have more backlinks) but why do the other two URLs rank so well? Any help/info/advice would be brilliant! Cheers!
Intermediate & Advanced SEO | | wearehappymedia1 -
Creating a site search engine while keeping SEO factors in mind
I run and own my own travel photography business. (www.mickeyshannon.com) I've been looking into building a search archive of photos that don't necessarily need to be in the main galleries, as a lot of older photos are starting to really clutter up and take away the emphasis from the better work. However, I still want to keep these older photos around. My plan is to simplify my galleries, and pull out 50-75% of the lesser/older photos. All of these photos will still be reachable by a custom-build simple search engine that I'm building to house all these older photos. The photos will be searchable based on keywords that I attach to each photo as I add them to my website. The question I have is whether this will harm me for having duplicate content? Some of the keywords that would be used in the search archive would be similar or the same to the main gallery names. However, I'm also really trying to push my newer and better images out there to the front. I've read some articles that talk about noindexing search keyword results, but that would make it really difficult for search engines to even find the older photos, as searching for their keywords would be the only way to find them. Any thoughts on a way to work this out that benefits, or at least doesn't hurt me, SEO-wise?
Intermediate & Advanced SEO | | msphotography0 -
Low Domain Authority & Ranking
My Domain Authority has tumbled in the last six months from 28 to 21. Search traffic has dropped from about 4,500 per month to 3,000 per month with most of the drop being in the more competitive terms. Lead generation is off by about 70%. This is after spending $12,000 on "optimization" with a MOZ recommended SEO firm and spending another $17,000 implementing their suggestions. My real estate brokerage firm has completed some press worthy deals in the last month. If I can get these deals mentioned in a reputable newspaper like The New York Times (or other real estate publications like NY Observer, Real Estate Weekly) will this help domain authority? If my domain authority is this low, how difficult is it to move it higher? Before reaching out to these publications, should I create a blog post about these transactions on my website? Any suggestions as to how I can improve domain authority? My URL is www.nyc-officespace-leader.com. I should add that my SEO firm had about 30 toxic links removed and filed a disavow for about another 80 links. MOZ is only showing about 25 domains linking to our site. I suspect not enough to get us to rank. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Url structure for multiple search filters applied to products
We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?
Intermediate & Advanced SEO | | boxcarpress0 -
Purchased a high ranking domain and want to transfer my site to the new domain
I recently purchased a highly ranked domain. The link profile is very good and I don't want to lose to many links however I want to transfer my site to that domain. What is the best way of doing this without losing the current rank on search engines? Also how much does the transfer of registrar information impact my SEO?
Intermediate & Advanced SEO | | ydop0 -
How to move website to new domain?
We have a website that has run under the same domain name for the past 10 years. We have built up a decent amount of SEO "mojo" (and traffic) over time, however, the original domain name no longer applies to the business model. A little over 1 year ago we started using a new brand name for the website and created a landing page for that domain name. Everything on that landing page links over to pages on the original domain name (to preserve the SEO value that we have built up over the years). We would like to move all (or most) of the pages/content to the new domain name. Would using 301 redirects be the safest, most effective way of doing this? I have heard of other people doing it this way, and often they will see their traffic drop for a few weeks before it eventually comes back. Anyone else had experience with this? What worked? What didn't? Thanks!
Intermediate & Advanced SEO | | seo-mojo0