New Zealand rankings - Is Google taking city into account now?
-
I've just noticed over the last 24 hours that Google New Zealand seems to be taking city into account with the search results - when I search from Christchurch - I get CHCH companies and Auckland results when searching from Auckland.
I would like to rank my client nationally - any tips? Has anyone else noticed this?
I need to be the top of Google for my keyword throughout the country. Any articles that could help?
Kind regards,
David
-
Hi David, Even if users search for a generic, non-geotargeted keyword, in dependence of the type of keyword (potential local businesses or services), user's history, location, intend, etc. Google can end-up geotargeting it and provide users with a blended or maps type of results too. If this is the case you're talking, then what Brian's commented above would be the right way to go: If your business is relevant and has presence nationwide create optimized, relevant landing pages for each of your cities starting with the most important ones, those you look to attract traffic with (featuring specific information about your business or services for them, and if you have physical presence in each one of them, then your address and phone, creating if possible additional presence for each one in Google+ for businesses too). Thanks!
-
Google is definitely taking your location into account when delivering you search results.
As every Google user is going to get different result I don't think there is any point targeting a national keyword because everyone's search results will be based on the area they are searching from. My advice and this is something that has worked for us is to create unique pages for the areas you would like to be found for. As far as I am aware Google considers 'local' to be a 30 mile radius. So I would say pick the biggest towns/cities in every 30 mile radius and create a separate web page for them. For example, one page for Christchurch, one page for Auckland etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews - Google & Third Party
Hi We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google? I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party? Any tips moz?
Algorithm Updates | | BeckyKey0 -
Page Rank Metrics Disapearing
Hi Everyone. I keep hearing from different people that googles PAGE RANK , Will soon be eliminated. Has anyone heard anything more about this ? Or is this a myth? This would make it more complex for the average person to rely on DA and TF etc.. Would love to hear from you guys. I actually like the PR rating system. Also have websites more then a year old which are still not showing actual PR yet .Maybe delayed or maybe not. Robert
Algorithm Updates | | Yellow20000 -
Google Search Subsections
Hi! I want to know how can I put the URL from a page like that: http://i.imgur.com/qK1NLjq.png?1 I mean: "www.calafate.com › El Chaltén" Is it possible? Thanks!!!
Algorithm Updates | | Seomediabros0 -
Google is simplifying my meta titles. What does it mean?
Hi Guys. I've noticed that google seems to be simplifying my meta titles in their SERP for some keyword searchs. Should I be worried about this? Perhaps a sign of being a little 'spammy' in my meta titles? Or is Google just aiming to bring up the most relevant looking result? Based on that specific search? Isaac.
Algorithm Updates | | isaac6630 -
Ecommerce: How does having fresh content affect rankings
Hello, For an Ecommerce site, how does fresh content affect rankings? Meaning, fresh vs old content on the home page, category pages, product pages, articles. Thanks.
Algorithm Updates | | BobGW0 -
De-indexed homepage in Google - very confusing.
A website I provide content for has just suffered a de-indexed homepage in Google (not in any of the other search engines) - all the other pages remained indexed as usual. Client asked me what might be the problem and I just couldn't figure it out - no linkbuilding has ever been carried out so clean backlink profile, etc. I just resubmitted it and it's back in its usual place, and has maintained the rankings (and PR) it had before it disappeared a few days ago. I checked WMT and no warnings or issues there. Any idea why this might've happened?
Algorithm Updates | | McTaggart0 -
Ranking problem
One of our clients sites rankings has been jumping around like crazy and I have never experienced this before. The site - http://www.tshirtsubway.com Was 2nd for Music T shirts on Google.co.uk Plus top of the 2nd page for T shirts. Then all of a sudden the ranking for T Shirts disappered. Do you think the site could be subject to a spam link attack from a rival ? What is the best way forward with resubmission to Google webmaster tools. The strange this is the site is now 4th for Music T Shirts so still ranking ? But for that word it has disappeared... Head scratching as I type...
Algorithm Updates | | onlinemediadirect0 -
Google Directory vs DMOZ
What is the difference between the Google Directory and the DMOZ if any?
Algorithm Updates | | BrandonC-2698870