Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirecting one site to another for link juice
-
I have two sites with same theme - buying cars. I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?
-
Hi Pert,
Karl and Bryan are right here - "domain forwarding" sounds to me like the common web hosting account feature, and this is generally a global 301 of all URLs of one domain to the home page of the new domain. You want to achieve page-to-page 301 redirects if possible (and if there are external links to deep pages you don't want to lose).
The problem with domain-level forwarding is any deep links you've built end up pointing to the new home page, and you lose that nice deep inbound link structure that helps your deeper pages rank. Deep pages are the hardest to build links to, so that can often be a tall price to pay.
The Open Site Explorer "Top Pages" tab is a great way to check out which deep pages have inbound links.
As for additional concerns, I'd keep in mind that 301 redirects for SEO purposes are a pretty old school trick, and definitely one that Google is wise to. I wouldn't expect you'd end up penalized for it, but the value of those links could easily be stripped.
As a bit of insurance, you might want to consider some outreach to those in-linking sites to ask them to update the links. I wouldn't mention SEO or anything related as that can really turn people off - make it about the users. But, in the event Google strips the equity passed from redirected links, you've saved some of it.
And I'd also be careful that there are no shady links pointing to the domain you plan to redirect. If they get caught in the next wave of Penguin/similar, the site you're redirecting to could suffer a penalty.
Best of Luck,
Mike -
Well you can do a 301 but also be sure to 301 all the deep links...
So 301 junkthecars.com to sellthecars.com/about-us and also junkthecars.com/about-us to sellthecars.com/about-us
Be sure to also do this in your webmaster tools. You will need to have both versions verified in this account.
-
Hi pert,
I would recommend you 301 each URL to a relevant one on the new website rather than just redirect all to the homepage. As well as being the best way to do it from an SEO point of view, it is also the best for users as they will still go to a relevant page. Also if anyone has links to the old website they will be sent to a relevant page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could another site copying my content hurt my ranking?
Earlier this week I asked why a page of mine might not be ranking locally. (https://moz.com/community/q/what-could-be-stopping-us-from-ranking-locally). Maybe this might be part of the answer – another firm has copied huge chunks of my website copy: **My company: **https://idearocketanimation.com/video-production-company/ The other company: http://studio3dm.com/studio3dm-com/video/ Could this be causing my page to not rank? And is there anything I can do about it, other than huff and puff to the other firm? (Which I am already doing.)
Intermediate & Advanced SEO | | Wagster0 -
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine3 -
Should I redirect images when I migrate my site
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though). Current image slugs are like:
Intermediate & Advanced SEO | | ArchMedia
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458 Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpg All content pages on the new site will have the same slugs as on the old site. Should I go through the trouble of redirecting all these images?0 -
50,000 backlinks in webmaster tools from one site???
Hi All, I'm new to evaluating backlinks, but I just saw I got over 50,000 links from a backlink that was added on ONE page at this site here: http://www.netnewspublisherDOTcom. I presume this is not a good thing, and if I contact them to remove the one link on the one page, it won't solve the other 49,999 links that Google is seeing pointing to us, so what do I do??. Should I contact them and ask to remove it and see if they don't and then disavow? Or would you just tell Google to disavow the whole site? Thanks!
Intermediate & Advanced SEO | | mlm120 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
Linking Sister-Sites - Diapers.com Example
Many of the big guns like 1800 Flowers, Diapers.com and others all have their sister sites in tabs at the top. Example: http://www.diapers.com/ with their 3 other properties. Since all properties link to one another on every page, it's really a wash, right? No real gain as engines know they are connected and it's the same link multiple times. No real problem either as it's natural for the user experience to have reciprocal links here between the brands. Any additional thoughts here?
Intermediate & Advanced SEO | | SEOPA0