Rank Tracking

[chanm79]

I just wanted to check with people in the know,

A Keyword I'm tracking with the Rank Tracker Research tool is showing #7 in the SEOMoz tool but when I google it myself it isn't showing up in the serps on page 1.

I'm assuming that google serps might be distirbuted with a certain "latency" for different users, I just wanted to check check with you guys.

[chanm79]

Thanks Mike, that clarifies it.

I should have found that  FAQ my self

[Mike.Goracke]

I think it could be a lot of different things. One of them is that Google's SERPs are always going to be more up-to-date, hence the Next rankings update: XXXX in the bottom right-hand corner of the Rank Tracker tool page.

Here is some more information from SEOMoz about Rank Tracker:

"Why do the rankings returned by Rank Tracker sometimes differ from what I see when I check the search engine? Don’t worry – it’s perfectly normal. Rankings are constantly in flux and rarely universal. Some factors that may affect rankings include:

• Performing searches in different geographies (even in the same state/country)
• Hitting different IP addresses or data centers
• Having personalized search turned on (or even getting automated personalization based on search history)

Luckily, trend data is quite good, so even if the positions you see vary slightly from what Rank Tracker reports, the gains or losses are indicative of relative performance. Don’t expect to see precise correlation, but do keep an eye on ranking trends over time."

Hope this helps.

Mike